I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and […]
I’ve been blogging a lot about point of view (which is helping me sort out my own point of view on it) and I thought it might be nice to take all of it and boil it down a bit into some simple steps on how you can really focus your own point of view.
The other day I wrote a post about why point of view mattered (and even gave a bunch of questions you can ask to hone in on yours) so much in marketing and I gave a few examples. But I thought a few more might help really drive home how pervasive and effective a clear
I think that having a clear point of view is the future of marketing. The photos to the right illustrate very clear and amusing points of view. But what does having a clear perspective have to do with marketing? I think it’s future of marketing not because I think it’s the most important but I