Political Context for Marketing

The Shape of the Meaning Organization

A very interesting article I just read by a fellow named Umair Haque . . . Umair Haque is Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business. He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. New Year’s […]

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gender and marketing

At a recent workshop, one of the participants noticed a dynamic that had completely slipped past my attention. Not surprisingly. In activism and community organizing there is a principle called ‘representative leadership’. Meaning, the leadership should look like the participants. If you’re leading a workshop for a group of black youth – and all the

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Shiny Suds Commercial

Key Lessons from this video: Imagine you want to raise awareness about the toxins in our cleaning products. Here’s a provocative and funny example of how to do it. [vsw id=”-k9K8V2-Itw” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my

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