Political Context for Marketing

The Shape of the Meaning Organization

A very interesting article I just read by a fellow named Umair Haque . . . Umair Haque is Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business. He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. New Year’s …

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gender and marketing

At a recent workshop, one of the participants noticed a dynamic that had completely slipped past my attention. Not surprisingly. In activism and community organizing there is a principle called ‘representative leadership’. Meaning, the leadership should look like the participants. If you’re leading a workshop for a group of black youth – and all the …

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Dove’s ‘Real Beauty’ Campaign – Sincere or Cynical?

These days it can be hard to tell if companies are engaged in genuine good works and are genuinely transforming themselves to be more conscious or if it’s just a cynical marketing ploy that leaves people cynical about marketing. Dove’s Real Beauty Campaign hasn’t been without controversy. In this add they push further. What do …

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Shiny Suds Commercial

Key Lessons from this video: Imagine you want to raise awareness about the toxins in our cleaning products. Here’s a provocative and funny example of how to do it. [vsw id=”-k9K8V2-Itw” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my …

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