A quote from The Necessary Revolution (shared with me by my colleague Julia) struck as right on theme for this theme of figuring out the deeper cause our business is about. It invites us to step back and consider the underlying cause of business itself: “…the new generation of mission-based businesses builds on some very old […]
the roots of all business Read More
Let’s talk about marketing from another angle: the environment. We’ve got a problem. And the problem is that no one wants to admit there’s a problem. To make it worse: there are many who actively don’t want us to see that there’s a problem. And if you try to speak up to say that there
Marketing, Framing and the Environment Read More
Imagine a holistic health clinic where you didn’t have to pay. Last August, I was emailed a link to a video about just such a clinic in Oakland, California. Since people know I do most of my workshops on a Pay What You Can basis – they tend to send me lots of stories and
oakland’s pay what you want holistic clinic Read More
A brilliant video dissecting how marketing targets women. CLICK HERE to watch it or just watch below. [vsw id=”rdkWc_ogevs” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new
targeting women in advertising Read More
In this 16 minute video, Patch Adams shares his provocative views on the business of health care. [vsw id=”CdCrPBqQALc” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook
patch adams on community Read More
You might have heard – Egypt is having an uprising. And rumour has is that it’s all because of this one video recorded by Asmaa Mahfouz. Asmaa is a woman so tired of injustice and the lack of basic human rights in Egypt. In his book “The Soul of a Citizen” Paul Rogat Loeb argues
7 marketing lessons from the egyptian uprising Read More
There’s so much talk in the marketing world about ‘building your empire’ and ‘information empires’. But stop and ask yourself – do you want to build an empire? Isn’t this the whole problem we’re facing as a planet – the whole model of empire? Doesn’t it feel strange to talk about building yet another one?
[vsw id=”n7Fzm1hEiDQ” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.
There’s something about thing economy (maybe more than just one) that has us isolated. Single person dwellings. No shared community spaces. Everyone having their own cars. Always buying new things. As if we should all be entirely self sufficient. But as any parents can tell you – the old ‘it takes a village to raise
rachel botsman: the case for collaborative consumption Read More
A very fascinating conversation about the impact of perception in creating change in the world. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and
Life lessons from an ad man Read More