Political Context for Marketing

the roots of all business

A quote from The Necessary Revolution (shared with me by my colleague Julia) struck as right on theme for this theme of figuring out the deeper cause our business is about. It invites us to step back and consider the underlying cause of business itself: “…the new generation of mission-based businesses builds on some very old …

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targeting women in advertising

A brilliant video dissecting how marketing targets women. CLICK HERE to watch it or just watch below.   [vsw id=”rdkWc_ogevs” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new …

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patch adams on community

In this 16 minute video, Patch Adams shares his provocative views on the business of health care. [vsw id=”CdCrPBqQALc” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook …

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empire vs. village

There’s so much talk in the marketing world about ‘building your empire’ and ‘information empires’. But stop and ask yourself – do you want to build an empire? Isn’t this the whole problem we’re facing as a planet – the whole model of empire? Doesn’t it feel strange to talk about building yet another one? …

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economic hitmen

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Life lessons from an ad man

A very fascinating conversation about the impact of perception in creating change in the world. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and …

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