Here’s a great example from a company we all know . . . “Throw a Polaroid camera into any social network and you’re guaranteed to get conversations started. The people at Polaroid understand that. When Polaroid decided to renew interest in instant photography among younger people, the company took its cameras on a road tour. […]
Word of Mouth in Action: Polaroid! Read More
Ignore the drunk young fellow photobombing this picture. Notice what I’m wearing. It’s a kilt made by www.Utilikilts.com It’s a plain black, canvass kilt. It gets lots of comments. In a way the kilt is the pass on material. It generates the conversation and their website is easy enough to remember and every time someone
Word of Mouth in Action: Utilikilts.com Read More
I’ve never tried this one but I bet it would work great. Have you ever been at someone’s house and seen a painting or piece of art that really floored you? My friend Jordanna Rachinsky’s paintings blow me away. You probably have your own favourite local artist. Or a piece of art you saw that
Word of Mouth in Action: For Artists & Painters Read More
There are really two goals of WOM marketing. One is to get prospects and their friends talking about you. The second is to get current clients referring business to you. In the long term, both are probably important. The following tactics offer a mix of both – some geared more towards raising the buzz –
21 Powerful Word of Mouth Intensifiers Read More
People love to spread the word about things they love (and hate). It’s like a gift of ‘information’ they get to give people. They get to be a ‘hook up’ of good things. They get help someone. It’s important to create excuses for people to talk about what YOU do and mechanisms that facilitate that
14 Ways to Make It Easy for People to Spread the Word About You Read More
Since I sent out the promo for the spring sale of my colleague Nancy’s kick ass bio ebook “Bye Bye Boring Bio!”, I’ve had a few people ask. “What about youuuuur bio Tad?” Uhhhm . . . I’m working on it? Will totally share it when I’m done. Perhaps we can all work on ours
Does your bio have all four of these critical elements in it? Read More