Facebook fan pages are starting to show up everywhere. But how do you get people to join yours? Hrmm. Here’s an article about 21 creative ways. If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must […]
21 Creative Ways To Increase Your Facebook Fanbase Read More
What the hell use is a facebook fan page? More than you might think. Here’s an interesting article about why people join them and some nice thoughts on how to use them . . . While much of finding what works for your business on social media sites is a process of trial and error,
How and Why Facebook Users Interact with Brands Read More
Here’s a piece from Business Week written by Chris Guillebeau, Blogger and owner UnconventionalGuides.com in Seattle. On the morning of her 41st birthday, author Danielle LaPorte posted a promotion on her blog and then went to the spa in her home city of Vancouver, B.C. She had prepared something special for her readers that day—a
When Your Customers Set the Price – Chris Guillebeau Read More
Mark Silver is my favourite person in the world of marketing these days. Brilliant man. So I was incredibly flattered when he featured me (something he tells me he rarely does) in a post about sales pages on websites. To read the article – click here. If you’d like get cool posts like this
How to Organize Sales Pages to Avoid Overwhelm – Mark Silver Read More
What’s are blogs? Why do they matter? This video tells you – in plain English. [vsw id=”NN2I1pWXjXI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for
Blogs in Plain English Read More
Key lessons to take from this story – we often don’t get curious about what people are really after when they buy something from us. We just sell them what they came for instead of slowing down the convo to explore why they want it. At it’s crassest – upselling is ‘would you like fries
Upselling – A Funny Story Read More
People have had rotten experiences with other businesses in your industry. You can’t just say, “We do it different.” So, here’s the question: What are the policies, the procedures, processes and the standards that your business holds that ensure your are different? Just one quick example on this, which I just thought of now and
How To Prove You’re Different Read More
I was recently working with a client on mine on the welcome video to his website. He is a lovely man in his sixties who does incredible mindfulness meditation trainings. When you meet him in person he is just the warmest, most real person you could meet. A bit cynical but so loving. The real
How to Make a Welcome Video for Your Website Read More
I just met with a therapist today for lunch. We were doing a consultation and it really reminded me of something . . . If you’re a therapist it can kind of seems like you’re screwed in the marketing department. After all, ethically, you can’t even ask people for a testimonials sometimes. You can’t really
Marketing for Psycho-Therapists Read More
Here’s a great example from a company we all know . . . “Throw a Polaroid camera into any social network and you’re guaranteed to get conversations started. The people at Polaroid understand that. When Polaroid decided to renew interest in instant photography among younger people, the company took its cameras on a road tour.
Word of Mouth in Action: Polaroid! Read More