local economies

the economics of happiness

A new documentary looking at economics through a whole new lense. ‘Both hard hitting and inspiring, ‘The Economics of Happiness’ demonstrates that millions of people across the world are already engaged in building a better world – that small scale initiatives are happening on a large scale. The film shows that countless initiatives are united

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The Waking Up Syndrome

I don’t think there’s anything that matters more than empathy in marketing. Really understanding someone else’s life. Understanding other people’s experiences. Here’s one of the best ‘big pictures’ on what it’s like to be alive and conscious these days that I’ve heard. Could you do the same for your clients? Could you map out the

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What if the Green Economy is the Problem – Not the Solution?

I do marketing consulting for hippies. I work with green, eco-friendly, holistic and otherwise conscious entrepreneurs to help them get more clients and increase their cash-flow. I help them find sustainable livelihoods doing the things they love. And I have a confession. I don’t think the Green Economy is sustainable. I don’t think it’s the

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Hellmanns Commercial: Shop Local

Key Lessons from this Ad: This commercial is so rich in watchable content that everyone in the local scene is going to spread it far and wide. What if you made your marketing so useful that people in your scene used it to further their own causes? [vsw id=”CRfjMOjrfnI” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If

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The Secret to Being as Radical as We Want to Be is to Finance the Revolution Ourselves

Adbusters March-April 2006 Michael Shuman, author, The Smallmart Revolution If Mohandas Gandhi were a typical North American activist these days, he would probably be wearing a three-piece suit and working in a plush office with his law degree prominently displayed. He would have little time to lead protests, since every other week would be spent

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What is a Local Living Economy?

Perhaps the best resource on this is the Business Association for Local Living Economies (www.livingeconomies.org). Here’s how they put – see if this doesn’t resonate deeply with you: A Local Living Economy ensures economic power resides locally, sustaining healthy community life and natural life, as well as long-term economic viability. A Living Economy is guided

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The Conscious Economy

“The solution to globalization is not to throw rocks at big businesses like Wal-Mart but to build the alternative,” says Shuman, author of Going Local: Creating Self-Reliant Communities in a Global Age. The “alternative” that Shuman is talking about includes not just businesses that are planted on Main Street but entire economies that are locally

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The Problem of the Suicide Economy:

(This blog post is a compilation of the writings of David C. Korten, Victor Bremsen and Judy Wicks). David Korten: Having reached the limits of an Era of Empire, humanity is compelled to accept responsibility for the consequences of its presence on a finite planet, make a conscious collective choice to leave behind the excesses

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