I just got back from leading a marketing workshop at a permaculture retreat in Alberta. This single video has done more for the awareness of permaculture in the world than just about anything else I know. It was responsible for many of the people at that training first hearing about permaculture. Why? Because – it […]
It’s surprising how predictable and formulaic most marketing is. Including movie trailers. Don’t believe it? Check this out. Not sure there’s a tonne to learn about marketing here . . . but this is pretty funny. [vsw id=”w2b0QT3lXOw” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every
A Trailer for Every Academy Award Winning Movie Ever Read More
There’s a lot of ‘good washing’ out there. Major corporations putting a little money and a lot of hype into good works in the community. And perhaps Dove’s Campaign for Real Beauty is an example of that. What do you think? Regardless of whether it is or not – the ad itself is brilliant in
Dove’s Real Beauty Campaign Read More
There’s a lot of talk about ‘Web 2.0’ and ‘Marketing 2.0’. But what is it? In five minutes – this video tells you. [vsw id=”6gmP4nk0EOE” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a
Web 2.0 … The Machine is Us/ing Us Read More
Key Lessons from this video: Imagine you want to raise awareness about the toxins in our cleaning products. Here’s a provocative and funny example of how to do it. [vsw id=”-k9K8V2-Itw” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my
Shiny Suds Commercial Read More
Key Lessons from this video: Make your ads funny enough that people want to share them. Make your ads remarkable. Make them so cool that I want to share them with all of my friends because it will make me look good to them. Imagine how many people looking for a GPS system for their
Darth Vader tells you where to go . . . Read More
Key Lessons from this Ad: This commercial is so rich in watchable content that everyone in the local scene is going to spread it far and wide. What if you made your marketing so useful that people in your scene used it to further their own causes? [vsw id=”CRfjMOjrfnI” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If
Hellmanns Commercial: Shop Local Read More