Great Ads to Learn From

if i had to start again

I just saw this video from my colleague Nancy Juetten. She’s someone I’ve featured on my blog a number of times, especially around writing your bio. I wanted to share it because I think it’s a great example of a few things . . . First of all, it’s a super cool format – having …

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hot copywriter vrinda normand schools us with seven copy writing case studies

Articulating what you do can be really hard. My friend Vrinda Normand (pictured right) might just be able to help you. (She’s just released a brilliant, free Special Report from Vrinda called: “You’re About to Discover the Essential Secrets for a 6-Figure Online Business That Makes Money While You Sleep…“. You can learn more about …

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analysis of a very fine ad

So, a lot of people write ads that get them no response. Which is a drag. Here’s one that I really like (and can promise it’s getting a good response). It’s for a workshop my colleague Callan Rush is running. It was featured in the Body, Soul & Spirit magazine recently. It’s an holistic health …

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telling your story

My dear friend and mentor Caroline Casey shared once the idea that she wanted everything in her home to have a story, to know where it came from and how it was made. There’s something about knowing the story of a thing that makes us appreciate it. Let me suggest that depth matters in marketing …

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A Tale of Six Ads Toronto

AD #1: The ad below is a great example of a kick ass, attention grabbing poster. The headline immediately establishes what the ad’s about and speaks to people where they live. This ad will immediately grab and speak to anyone who’s interested in farming but doesn’t know where to start. And note the photo is …

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The Sad, Sad Story of Mr. W

I think this is one of my favourite ads of all time. It takes something that could seem abstract and humanizes it. Touching, funny and poignant. [vsw id=”2mTLO2F_ERY” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll …

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