Integrity and authenticity matter a lot in marketing. At least the way I see it. And this brings us to today’s topic: ‘sell outs’. In this video, Henry Rollins gives an expletive laced rant on his point of view about selling out. What’s yours? [vsw id=”s6zVUvmkyvA” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get […]
Henry Rollins on ‘Sell Outs’ Read More
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I Quit My Job – Old Man Luedecke Read More
I just created some cartoons using this cool new website I found. These three cartoons summarize a conversation I end up having pretty often with people about niche markets and why they matter. Enjoy! Why You Need To Think About Who You’re Trying to Reach [vsw id=”GygWjePxoJQ” source=”youtube” width=”425″ height=”344″ autoplay=”no”] ____________________________ Why Fuzzy Niches
Marketing Bears Talk About Niches Read More
If you haven’t checked out The Oatmeal yet – you really need to. This one is particularly great for home based entrepreneurs. Enjoy . . . http://theoatmeal.com/comics/working_home If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy
Why working at home is both awesome and horrible – The Oatmeal Read More
Me and Jessie McPhee performing at Edmonton Next Gen’s Pecha Kucha #7 event at the Citadel Theatre. Basically, we were given 20 random slides that had nothing to do with each other. Each slide stays up for 20 seconds. We got a suggestion, “head shaver” and had to tie every slide into that. There were
Tad Hargrave and Jessie McPhee Performing at Pecha Kucha Read More
Anyone who’s done any internet dating knows that you can’t trust pictures. Just like most of us know that you can’t trust marketing. People are suspicious. They assume you are putting your product and services best features forward. Here’s a great, and funny, example of how this can happen. Lesson: Tell the truth. Be upfront
Do not Trust Profile Pictures! Read More
Made by my friend Mike Fly of the Improv Monologue Project and featuring improvisor Aaron Read – this PSA lampoons other earnest celebrity pitches for people to become involved. Super funny. [vsw id=”sjVe31M5s7M” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe
Believe In Stuff – Mock PSA Read More
This video is hilarious. And it raises the question of how deeply we drink the koolaid of corporate branding; how we thoughtlessly consume brand name products for no good reason. Of course, I personally own an iphone and think they’re fab. But this is really rather funny. [vsw id=”FL7yD-0pqZg” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If
Do you really need an iphone? Read More
My brother – a stand up comedian who tours Canada – got me turned onto Bill Hicks – a comedian’s comedian who passed away too soon. But this scathing piece on why marketers are the devil is important. Marketing can be about communicating genuine value with clarity. It can also be about exploiting insecurities to
Bill Hicks on Marketing Read More
It’s surprising how predictable and formulaic most marketing is. Including movie trailers. Don’t believe it? Check this out. Not sure there’s a tonne to learn about marketing here . . . but this is pretty funny. [vsw id=”w2b0QT3lXOw” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get cool posts like this in your inbox every
A Trailer for Every Academy Award Winning Movie Ever Read More