So, once you’re on social media, how do you use it as a farmer? Besides posting sweet, sweet selfies of yourself and your animals I mean. The first thing to know is this, if the only thing you do on social media is try to sell people and flog your wares, people will tune you out …
Farmers Market Marketing Series #5: The Three C’s of Social Media Read More
Even if you barely use it, social media makes it easier for customers to find you and connect with you. It allows you customers to tag you in comments and draw more attention to your farm. In today’s world, it is expected that you’ll have at least a basic social media presence. IDEA #1: Find out …
Farmers Market Marketing Series #4: Two Simple Ideas on Social Media Read More
There are two main ideas, outside of thoughts on social media (which are coming next in this series) that could make the biggest long term difference for you and your farm. IDEA #1: Be Googleable. If you have something you’re offering that people are searching for online, make sure that they can find you. Bottom line, have a …
Farmers Market Marketing Series #3: Five Solid Ideas for Online Marketing Read More
IDEA #1: Quality. First of all, obviously the bottom line is that you must have fresh and good quality products. And secondly, I’m assuming you’re not an asshole. If you don’t offer the former and are the latter, this blog post won’t help you. You need quality control and years of therapy. This is usually …
Farmers Market Marketing Series #2: Six Overarching Ideas for Success Read More
How this Farmer’s Market Series came to be… Over the coming days, I’ll be releasing a series of blog posts full of marketing ideas for farmers. I was recently asked to put together a workshop on marketing for farmers at Farmer’s Markets. A volley of emails went back and forth that sounded mostly like me saying, …
Farmers Market Marketing Series #1: What This Series is and Why I’m Doing It. Read More