event promotion

tell them a story

So, I’m about to hit the road on tour with my workshops. I might even be coming to your town. And so I need to describe my workshops to people. You might be in the same boat – needing to describe something that’s . . . complicated. Maybe it’s a service, or maybe it’s a

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so you think you can build a snowfort?

One of my favourite people in Canada is Andrew McMartin of the PINE Project. And he just shared with me a brilliant example of authentic Marketing 2.0, becoming a hub and community building: a cross Canada, snow fort building competition. People are invited to submit pictures and a story to them (info@pineproject.org) by Thursday evening

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green, indigo and foodie drinks

You may have heard of Green Drinks. It started in England years back and now is in over 600 cities globally. It’s an event where people in the ‘green scene’ (e.g. academics, entrepreneurs, ngo or government workers) can get together to meet each other in a casual environment. We host one here in Edmonton and

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how to organize a retreat

Wow. So many practical little nuggets here from Seth Godin on how to organize an effective retreat. I love this. There’s a tremendous opportunity to create events where people connect. Unfortunately, it’s also easy to turn these events into school-like conferences, not the emotional connections that are desired. You can create an advance with a

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Live Performing Arts vs. The Internet

Here’s a marketing challenge: why should people pay for live theatre when they can just surf the internet for hours? Arts administrator and live-theater fan Ben Cameron looks at the state of the live arts — asking: How can the magic of live theater, live music, live dance compete with the always-on Internet? At TEDxYYC,

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