Sometimes marketing can be inspiring. Other times it can leave us feeling really, really horrible. And I want to invite you to share you stories of when it’s felt really awful. Why? Because I’m working on a book (working title: ‘Marketing for Hippies’) and sometimes the best way to help explain the difference between conscious […]
Share a story about ‘gross marketing’ . . . Read More
I’ve been thinking about a question lately. The question is this: “is conscious marketing bullshit?” Seems to be a big trend lately: people talking about ‘conscious marketing’ and ‘heart selling’ and ‘selling with integrity’ and ‘spiritual marketing’ etc. But are we just trying to find a way to rationalize our need to market ourselves so
is conscious marketing bullshit? discuss . . . Read More
Graciousness. We need to remember this in business. When we forget our graciousness – we can end up upsetting everyone in our desire to promote ourselves. I just finished a day long workshop in Ottawa and had two interesting experiences with what I’ll call ‘hijacking’. What is hijacking? Well, sure – your PC could be
Just read a fascinating article about the ways that sex is used to sell yoga. It’s becoming more and more common to see photos not unlike the one here in yoga ads or on yoga products. The article is fascinating . . . The Oversexualization of Yoga Amy Verner From Saturday’s Globe and Mail Published
The Oversexualization of Yoga Read More
I want to talk about shame and marketing. I’ve got a cough. I’ve had it for about four years. It comes and goes – but mostly it comes. The truth is that I’m sick of it. I’ve seen a naturopath, an herbalist and am working out whatever emotional causes there might be. And when you
‘Shame on You’ Marketing Read More
Robert Cialdini used to be a patsy. He’d fall for every sales trick in the book. He just couldn’t say ‘no’ to the door to door salesman. But then one day he wondered if it was because he was a patsy or because they were using covert tools on him that made it very hard
Influence: The Psychology of Persuasion Read More
Another brilliant post by Seth Godin. This speaks very much to the heart of something I’ve been feeling for a while. Let’s say you offer a workshop that promises radical life transformation – but, in reality, most people’s lives go back to normal? Aren’t you responsible for that? There is so much hype in marketing.
Are you responsible for what you market? Read More
This is a different kind of post. It’s not really about marketing directly. But I suppose it’s all connected. When we lead a workshop on personal growth – we are making certain promises. And this piece lifts up some of the problems that can come with this. Because it’s not just what we promise –
Hot House Deaths, The Secret and the Importance of Limits Read More
I was just reading Max Simon’s blog today and he lifted up some important questions. I wrote about similar themes lately in my blog when I wrote about Death and Marketing. Our relationship to our own businesses and marketing of them is often not the clearest and cleanest one. But, as we clean it up,
The Paradox of Business Read More
Integrity and authenticity matter a lot in marketing. At least the way I see it. And this brings us to today’s topic: ‘sell outs’. In this video, Henry Rollins gives an expletive laced rant on his point of view about selling out. What’s yours? [vsw id=”s6zVUvmkyvA” source=”youtube” width=”425″ height=”344″ autoplay=”no”] If you’d like get
Henry Rollins on ‘Sell Outs’ Read More