Ethics in Advertising

deeper into why

It’s easy to feel alone in the world. But it’s not pleasant. And, the way we market our businesses can actually help heal that. In his book Start With Why, which you should really go and buy from a locally owned bookstore, Simon Sinek shares a familar old story, “Consider the story of two stonemasons, …

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guest blog: scarcity in marketing – why marketers use it. how it hurts us.

by Lynn Serafinn   Earlier this week, I sent a note to my Facebook friends asking the question, “Where have YOU seen scarcity used in marketing, and how do you think it affects us?” Within a few hours, I received a LONG list of responses, with people citing everything from children’s toys, to oil, to …

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the client love connection

I was just interviewed via video by Rebecca Cowan (pictured here) for her new program The Client Love Connection. We had such a lovely conversation. I made some pretty impressive drawing on my white board for her. We seemed to resonate a lot on our concerns about the marketing world. So I asked her to …

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guest blog: Grandmother, What Big Teeth You Have – The Dark Side of New Age Prosperity Marketing

by Rachael Pruitt Where was my street-wise inner child when I needed her? Perhaps you’re a little like me: a dreamer, not particularly great with money.  A little insecure about the big-wide-world, no matter that your hair has started to turn grey. Perhaps you too are determined to live the dream of the new life …

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targeting women in advertising

A brilliant video dissecting how marketing targets women. CLICK HERE to watch it or just watch below.   [vsw id=”rdkWc_ogevs” source=”youtube” width=”425″ height=”344″ autoplay=”no”]   If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new …

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Life lessons from an ad man

A very fascinating conversation about the impact of perception in creating change in the world. Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and …

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