I’m a big fan of the intro workshop – that two to three hour experience that gives people a good taste of who you are and what you do. In the first seven or so years of my business, these kinds of workshops were my bread and butter. I did them for free and used […]
Is what you do a hobby or is it a business? This is an important question to answer because most entrepreneurs I know are on the fence about it. There’s no right or wrong answer to it. But I know a lot of people who say it’s one and do it like the other. My
Getting Off The Fence: Hobby vs. Business Read More
Rebecca Tracey of The Uncaged Life (pictured right) is one of my dearest colleagues. She’s produced solid, reliable content with an attitude and personality that is unique to her. She’s getting ready to launch her program Uncage Your Business in a few days and I wanted to do the best possible job at introducing her
Eight Business Building Thoughts from Rebecca Tracey Read More
There are three main criteria of a viable target market. First, it needs to be clear. As a prospective client, I should know immediately if I’m in that group or not. Second, we need to be able to find those clients. There should be hubs. Third, there need to be enough of those clients who can
What if the people I most want to help are broke? Read More
A few weeks ago, I had lunch with the good Govert van Ginkel, a fine facilitator and practitioner of goodwill amongst people through his workshops and one on one work. He told me the story of a Business Bootcamp he attended in Holland last year. It was led by an Israeli man who had moved to
The Israeli Dutch Man’s Amazing Shrinking Business Workshop Read More
I’ve known Corrina Gordon-Barnes for a few years now and my respect and affection for her have only deepened. She coaches, consults and runs a very fine blog for conscious service providers. She’s got a lot of thoughts worth hearing about how to create a blog for yourself and how to do it in such
Blog for Clients: An Interview with Corrina Gordon-Barnes Read More
by Tamar Henry I am in the coaching/personal development industry. I’m a coach and I’m also a consumer of the industry via other coaches and healers. So are most of my colleagues. While we don’t have to be consumers of this industry, per se, many of us believe that in order to learn the things
Guest Post: Marketing is Building Trust Read More
by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started my
My friend Jenna and I were hanging out tonight having a crafts night. She brought everything you could imagine we’d need. She is far craftier than I. So far, she’s made the most amazing card (see here). And I wrapped two books (that I bought with a Greenwoods book gift certificate sent to me by