Business Model: Online Program
(Semester Three)
The Structural Secrets To A Simple,
Sustainable, Satisfying and Safe
Business That Works
Semester Three of the Marketing for Hippies Membership Four Semester Year
July 3 – Sept 22, 2023
The Calls:
Content: Content is covered in 90-minute videos to be watched before attending your live calls each week.
Live, Q&A Calls: There are twelve, ninety-minute, live, Q&A calls with Tad throughout.
(Two calls each Tuesday at 10-11:30am + 6-7:30pm Pacific during the program. This means that every Tuesday you get two chances to get your questions answered, one in my morning call, and one in my evening call. It’s designed so that folks in all time zones can attend at least one call per Tuesday, but you’re welcome to attend both if you wish).
Call Dates:
July 11, 18, 25, Aug 1, 8, and 15, 2023
*
Cost: $300 USD
Greetings,
The third semester of the Marketing for Hippies membership is kicking off on July 3rd with a three-month focus on “Business Model”.
Business Model is the structure of your business. It’s the architecture. It’s how money enters into your business and lingers a while.
Business Model includes your free stuff, your cheap stuff, the mid-priced and the high priced.
A provocative and important thought: Your profitability has very little to do with marketing. It has everything to do with business model.
Let’s say you sell cans of soup.
They cost you 50 cents to make but you sell them for 45 cents.
You see the problem.
You don’t have a marketing problem.
You have a business model problem.
Your business model must meet four central criteria: It must be simple, satisfying and sustainable for you and safe for them (the potential client).
Here are the basic details of the program…
This Could Be A Perfect Fit If You:
- You’re curious about what Business Models are and how to use them in your business. You are clear yours is not working as well as it could be for you.
- You are building a business not engaging in a hobby. You plan to be doing the work you’re doing for at least another decade and you want to make it something you’re proud of.
- Are willing to focus on a particular niche for three months and hone your offerings and business structure around it. Business model doesn’t work without at least some kind of niche.
- People know about you and what you offer but they aren’t buying.
- You have a lot of people showing up but you’re still not profitable.
- You are burning out doing what you love (oh no!) and realize that you can’t keep it going the way it is.
- Your business is starting to feel way too complicated and overwhelming.
- Are ready and willing to spend at least three to five hours at week for three months working on your Business Model
- You are friendly, coachable and willing to receive candid feedback.
- Have at least one piece of strong hippie street cred 😉
- Bonus Points If you’ve got a friend who would be willing to be your Business Model Challenge “buddy” to meet with you in between our calls to go over your homework and give you candid feedback. Not needed but it would be a big help for you.
Here's What You Get:
YOUR WEEKLY, LIVE CALLS:
MONDAYS (1am-10am PST) – NICHING PRACTICE CALLS: Nothing will keep you struggling with crafting your business model more than trying to be everything to everybody. Once a week, you can gather with other members, and do a small exercise on your niche to take a step towards greater clarity. These are at 1am and 10am PST every Monday.
TUESDAYS (10am & 6pm PST) – LIVE BUSINESS MODEL Q&A CALLS WITH TAD:
Note: You will need to dig into the content before the live calls but we’ll explain all of this in detail on the first call.
There will be two live calls each Tuesday, 90-120 minutes each, hosted by myself for the first six weeks. They will be at 10am and 6pm Pacific Time.
TUESDAYS (3pm PST) – COMMUNITY COLLABORATION CALLS: Feeling too close to your Business Model and want some external perspective? Join with other members to coach each other through the tough spots.
WEDNESDAYS (9am PST) – COPY CLINIC: Got some new offers you’re wanting to add to your business model and polish up? The copy clinic can help you hone the wording on your write up about it to make sure it’s as clear and compelling as possible.
THURSDAYS (2am & 10am PST) – STUDY HALL: From July 6th, you will have twelve weeks of Business Model focused Study Hall Sessions. They happen every Thursday at 2am and 10am Pacific Time. These calls will help you integrate and implement the content from the live calls and beyond.
FRIDAY (12pm PST) – WEEKLY LIVE Q&A CALL WITH TAD: Every week, you get an hour long call with Tad to ask him for help on anything, Business Model related or not.
To visually sum it up, you’ve got your calls from this Semester’s program plus the following…
You'll Also Get...
DEEP DIVE INTEGRATION CALL: At the end of this semester, you’ll get to attend a three-hour session focused on you actually doing the work and getting direct feedback from myself and your fellow members. It’s us tying the bow on the bouquet of all the work we’ve done together. This semester’s Deep Dive will be on September 22nd, 2023 from 8am-11am PST.
BONUS CONTENT: There is an incredible amount of bonus material on this topic divided as neatly as we could.
In This Semester You Will:
- Have the chance to design and map out your own Business Model like never have before (and get feedback from the group).
- Get direct, candid and supportive feedback on your Business Model from other members.
- Have a chance to ask me your toughest questions on Business Models and how to translate the theory into your business.
This Is Likely Not A Fit For You If You:
If you’re wanting real, personal, in-depth handholding you might want to check out a Puttering Session.
This program is not one on one coaching.
You may get some direct feedback from me but likely not much. It’s not that kind of program.
It’s an orientation, a three-month, 101, deeply grounding, real-talk, nuts and bolts introduction into Business Model theory and practice – what the elements are, how they work and helping you understand how it can work in your situation.
This is a three-month chance for you to set aside time to really hone in and focus on this work (that you may have been intending to do for a long time) and finally do it.
Six Compelling Reasons To Sign Up:
Reason #1: Incredibly affordable.
When I ran this workshop for the public, it was only $300 USD for 30-days, which is incredibly affordable. This year, I require participants to join my Pro Membership for at least the duration of the Program they’re joining. This means that this program is even MORE affordable, because my Membership is $300 USD for three months not $300 USD for 30-days.
Reason #2: The whole damned library of my content neatly organized.
All of my videos, articles, eBooks and courses are in the Membership (all included for the price of admission). What’s in there? You can get a sense of the topics by digging into my Membership Guide.
You’ll also get access to other videos, pulled out from our weekly membership coaching calls there too that you’ll never find on YouTube.
You’ll find my content organized by industry so you can find what’s most relevant to you.
Reason #3: A distraction free and highly supportive infrastructure.
We use Mighty Networks as our platform and so the only notifications you’ll get (which you can control as you like) will be related to growing your business not sweet cat memes from your high school friend. You’ll have a platform where you can ask questions of other participants and members and get needed help.
Reason #4: Pods.
Every semester, we invite people to create pods. These are small groups of four to five people who gather once a week or so outside the regular calls to review each other’s work, offer feedback and support one another. This offers wonderful accountability and encouragement.
Reason #5: Case Studies.
I plan to interview many of my more successful colleagues to find out what business model they are using. These interviews won’t be shared publicly.
Reason #6: Hot Seats.
Every Business Model semester, I offer three hot seats to members where I walk them through their business model and help them refine it. Even if it’s not you on the hot seat, you’ll likely learn a tonne from watching.
Any questions?
Stay human,
Tad
P.S. Make sure you confirm time zones for the dates of the calls.
P.P.S. If, at any point, for any reason, you want to drop out of the Membership, you’re welcome to go with no hassles or hard feelings. There’s no minimum time commitment.
Testimonials:
“Now, I don’t think of marketing as selling. I see it as sharing.”
“My first impression was that Tad and his business had a sense of genuineness and integrity. Though I haven’t signed up for a workshop yet, I’m getting a lot from Tad’s posts and videos. My primary thought when I saw Tad’s work was how refreshing it is to hear him speak in an authentic way directly to his community. The videos are real, there’s no need for hype or glitz.
One of the messages that I found most useful is to share your content and if people want more, they’ll find you. After seeing Tad’s work, I started a new series on YouTube and my site called “Coaching Notes.” I took casual videos of me outside speaking about some idea that came up during one of my coaching sessions. I’ve received very positive feedback! Now, I don’t think of marketing as selling. I see it as sharing.”
Doug J Moore, Ph.D., thriveandawaken.com
“Tad is one of the most gifted and talented trainers, leaders, lecturers and workshop leaders I have ever encountered.”
“Tad Hargrave is a remarkable young man with unlimited talents. He makes the most of any opportunity to interact with young people by using humor, insight, wisdom, perception and powerful distinctions to transform the way they see themselves, their relationship with others and their world.
Tad is an activist who engenders activism. He is a leader who inspires leadership. He is a humorist who creates joy and laughter. And he is accomplished and experienced well beyond his years.
In every interaction with Tad, I come away clearer about myself and the opportunity I have to contribute to the making of a better world.”
“Tad is one of the most gifted and talented trainers, leaders, lecturers and workshop leaders I have ever encountered.”
“1. I am a registered nurse turned director of marketing, Tad was my coach in the process and taught me how to think like a socially conscious marketer. Rather than telling me what to do, he taught me how to think and directed me towards the resources I needed to do it myself. In doing so, he allowed me to feel confident, competent and successful.
2. In less than 3 months Tad supported me in heading several profitable and successful marketing campaigns including a print mail campaign, a radio campaign and the evolution of an existing referral system.
3. Working with Tad is easy and enjoyable. He is warm, charismatic, funny, generous and incredibly intelligent. And he looks good in a skirt…kilt.
4. Everything that I have learned through Tad has since been reinforced by every other piece of marketing literature I have read. Tad knows the world of marketing and how to use it for the forces of good.”
Amber Dawn Hunter
“Down-to-earth, clear, and honest”
“The honesty and integrity in which Tad approaches marketing is inspiring. In the past I have been afraid of ‘selling myself’ or coming across as too pushy. The style of marketing that Tad presented is down-to-earth, clear, and honest. I highly recommend his seminar.”
Alison Irwin, yoga instructor and massage therapist, Edmonton