Making it Easy: Blitz vs. Burn

I just installed a new widget on my website where you can sign up to get my blog in your email (you can see it just to the right of this post at the top). So, at the end of every day, you’ll get an email telling you about any new blogs I’ve posted that day. Been wanting to do this for years.

So, I was sitting down with my pal and fellow marketing nerd Jaime Almond and we went a searchin’ for the best widget to use.

We came across two. Feedblitz and FeedBurner.

And they illustrate the point of making things easy vs. hard perfectly.

Feedblitz was half an hour of total frustration. Their website was confusing. I downloaded (and paid) for their software and couldn’t figure out how to install it. Jaime Almond (who’s a tech genius) couldn’t figure out how to install it. I actually started to get a headache. I never get headaches.

Finally, I said, “I hate this software.

Don’t use it then,” said Jaime.

I like Jaime’s common sense approach . . .

So, we checked out FeedBurner.

Feedburner was on my website in 3 minutes. And working. And free.

I love Feed Burner right now. They gave me something I was wanting. And they made it easy. The experience was pleasant.

The point: don’t make it hard on people.

If you make some computer software don’t just make it ‘easy’ make it ‘transparent’. They push a button and it happens.

If you’ve got a message – don’t confuse people. Don’t be clever. Just say it.

A thought to remember: the confused mind says no.

Read that again. It’s so important.

You want to make it easy for people to understand who you are and what you do – not hard. Don’t make them ‘work for it’. A client of mine wrote me this a year or so ago . . .

“The other day at and after my morning exercise class, one of the participants handed me what, by the looks of it was promotional flyer for an event (4×6 card). I thanked him but as it was visually ‘complex’ I just pocketed it and walked home. Later when I had the opp. to read it I found it visually over the place and was truly challenged when I found it to have no date, or event.  Puzzled by this I approached the gentleman the next morning and made inquiries. When I asked what he was promoting, and noted that it didn’t have an event listed or a date he responded, as if letting me in on a secret “You hafta read between the lines, it’s self promotion”. I repressed all of my urges in the moment (to burst out laughing, or to scream…”that’s really BAD marketing”) by thinking that I could just tell you about it for a giggle.”

Here’s another real life, example: This one is from a poster I saw recently might be a great example of how not to do explain the ‘Theta Healing’ work you do.

“Theta is an extraordinary healing modality where “quantum physics and metaphysics converge at the speed of light.”  By accessing the Creator from the unconditional 7th Plane of All That Is deeply entrenched unconscious beliefs that contradict and sabotage lasting efforts to heal core issues, soul wounds, past traumas are cleared when the Creator’s own definition/understanding/perspective are downloaded into your circuitry.  Old programmed cell receptors are closed down and new ones that are now God-encoded are opened up.  Simple, easy to learn, Theta will not only vastly increase your intuitive abilities, your life will be changed forever as the love held for the Divine expands exponentially within you.”

What the . . .?

Don’t confuse people. Confusion is low level pain for people. If you confuse and frustrate people they will tell all their friends not to use you.

Make working with you easy. Make it a delight. Make them feel smart and they will rave to their friends about your services and products.

Either way you get word of mouth marketing.

Do you have any stories about things that were incredibly hard or easy? Share it in the comments section below.

 

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About Tad

  • Haha, I had to laugh Tad. The Theta healing example was so funny. I agree with you 100%. Your marketing has to be clear and easy to read. One of the test’s I mention to my clients is hand it to a teenager. If they understand it, you’re good to go. You need to have a clear call to action. What exactly do you want people to do when they read your marketing message? Great post Tad. Cheers!

  • thanks jeff! Yes! calls to action. so true. a whole other topic. and the call to ACTION needs to be clear. this is my big lesson lately – everything needs to be clear.

  • Dang! And I was so ready to start selling God encoded cupcakes that change past life unconscious traumatic akashic patterns on a cellular level.

    Back to Amazing Green Drinks, I guess.

  • no selling cupcakes for you til you can learn to describe what they do for people. back to amazing green juice for you . . .

  • Another great post, Tad. Keep it simple and clear what the client is buying!

  • And then make it easy for them to use once they buy it. I’m really coming to see that it’s not just a matter of focusing on GIVING value but making sure that people GET value. These are different focuses.

  • Hi Tad,
    I do Tarot readings. I was at a party last year were I was to give readings with 2 other ladies. We all arrived a little early to set up. Before her guests arrived the hostess asked us all to explain to her how all this “reading” stuff works. I let the other 2 go first and I watched them both struggle for several minutes as they tried to explain what it is that they do. It had a lot to do with channeling and connecting and attuning and such. The hosted got a pained expression on her face and took a couple steppes back. I had to laugh. I’ve got this complex idea down to a few lines. “The Tarot is a comic book depicting the Hidden Mysteries. We use it to help us recognize the patterns in our lives and as a tool to empower us to make changes if we wish.” I think I made a lot more money that night than those other 2 ladies.

  • It is a short, sharp and straight to the point post, thanks for taking the timeeffort to share with us.