Bill Hicks on Marketing

My brother – a stand up comedian who tours Canada – got me turned onto Bill Hicks – a comedian’s comedian who passed away too soon. But this scathing piece on why marketers are the devil is important. Marketing can be about communicating genuine value with clarity. It can also be about exploiting insecurities to ‘create’ needs that weren’t there and get people to buy things they don’t really need. A good reminder to us all.

 

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