Authenticity is Contagious – Is Your Marketing?

Some businesses are inspiring.

Most aren’t.

As the two videos below illustrate – there’s nothing more contagious than authenticity. Nothing quiet so inviting as genuine enthusiasm. In both cases, people are enthusiastically dancing. Not to impress anyone. Just because it’s fun. Because they want to.

It’s the irony of being cool. When you try to be cool – you’re immediately uncool. When you just be yourself and admit how terribly uncool you are – that’s cool. The more you try to impress your clients – the less impressed they are (because it seems try hard). The more strategic you get about using free things to delight your clients – the less delighted they are. Free is not always generous.

It’s the Zen of Attraction that Thomas Leonard wrote about so beautifully.

What a lot of people miss when they think about how to make their business more attractive to other people – is to make sure that it stays attractive to them.

My pal Alex Baisley does brilliant work with helping people design their ideal lifestyle first and then back their business into that. Lifestyle should serve life – never the other way around. You don’t want to get caught in the lifestyle trap.

Ask yourself: is your business still fun? Do you love doing it?

If you’re genuinely and passionately engaged in what you do – that’s inviting. That’s welcoming. People want to join in on wonderful things – they don’t want to be sold to, seduced or bail out a sinking ship.

As these two videos perfectly demonstrate . . .

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Can you think of any businesses that inspire you? Write about them in the comment box below . . .


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