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Sitting around a fire and telling stories at night time. This must be one of the most ancient, enduring and … [Read More...] about Five Types Of Stories You Can Use In Marketing (And How)

One day, I plan to write an eBook called Vibe: The Hidden Mechanics of Why People Buy. It would center around the … [Read More...] about The Vibe Chart: Collapsing, Posturing and Composure

By Julie Wolk These are challenging times to be sure. I have certainly been on an emotional roller coaster these past … [Read More...] about Guest Post: Corona Virus: Adaptation, Opportunity and Community

https://www.youtube.com/watch?v=MccXxwQJAgc Well, it’s here: the Corona Virus. (If you’re still not convinced it’s … [Read More...] about On The Corona Virus and Vulnerable Business Models

How do you avoid burn out as an entrepreneur? Over the years, I've gathered a number of ideas and this post is me … [Read More...] about On Avoiding Burnout

In December of 2019, my dear colleague George Kao and I sat down to talk partner marketing and hub marketing together … [Read More...] about Hub Marketing and Collaborations with George Kao and Tad Hargrave

Figuring out your Ideal Client. What's the big deal? Why bother? One of the big reasons is because this work can … [Read More...] about Nine Homepages Case-Studies Worth Exploring

Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has … [Read More...] about The Customer Values Question

There are, in my mind, three roles of marketing. The first is to get their attention. The second is to filter and … [Read More...] about Three Core Strategies to Reducing The Perception of Risk

A few years ago, I recorded a video entitled Why I (Almost) Never Do TeleSummits. I recorded it so that I'd have … [Read More...] about Meet The Woman Who Changed My Mind About TeleSummits – A Conversation With Milana Leshinsky

If you've followed my work for a while, you know that I'm all about niching. I even created a whole … [Read More...] about Niching: Six Core Videos and Five Core Blog Posts

By Julie Wolk Does hiring an assistant for your business feel like a totally dreamy, yet impossible fantasy to … [Read More...] about Guest Post: How to FINALLY Hire Your First Assistant

As you begin to develop your business model, it is helpful to begin with the end in mind. What's your most … [Read More...] about Thirty-Three Elements Service Providers Can Include in Their Premium Programs

By Séan O'Connell I once had three websites hacked on the same day. My mother-in-law kindly telephoned to let me know … [Read More...] about Guest Post: The Three Biggest (Serious) Mistakes People Make With Their WordPress Websites

What would it mean for your business if your email subscriber list doubled next month? What if your client list … [Read More...] about Guest Post: A Simple Way to Keep Track of Your Hub Marketing by Lisa Baker

A question I often get is, "What's Tad short for?" But another question I get almost as often is, "How do … [Read More...] about Seven Time Management Hacks for Hippies

First of all, I don't do these as consistently as I know I should. But, when I do, it's hard to point to anything that … [Read More...] about Dozens of Ideas For Your Morning & Evening Rituals