Rebecca Tracey has just launched her Uncage Your Business program and there are three lessons I think it’s worth taking from it that might be able to help you in your next launch. 1) Use Case Studies: Rebecca did three case study interviews with past UYB Grads. You can watch those here. Whether you sign […]
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Rebecca Tracey of The Uncaged Life (pictured right) is one of my dearest colleagues. She’s produced solid, reliable content with an attitude and personality that is unique to her. She’s getting ready to launch her program Uncage Your Business in a few days and I wanted to do the best possible job at introducing her
What Packages Are, Why They Matter, Three Big Mistakes People Make With Them (and what you can do instead)
Guest Post by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started
The best guide I’ve ever seen for writing your homepage is Carrie Klassen’s eBook How To Write a Loveable Homepage. And, over the years, one of the biggest questions I’ve gotten about websites and homepages is, “What if I offer three different things? How do I represent this on my site?” The first thing is that,
Rebecca Tracey of The Uncaged Life is one of my dearest friends and colleagues. She’s offering up a new program called Your First Retreat which is designed to help people in the personal growth, coaching, and healing fields nail their first retreat so that it’s fulfilling and profitable. I asked her if she’d be willing
The real reason to do intro workshops (and what this can teach you about the rest of your marketing).
I’m a big fan of the intro workshop – that two to three hour experience that gives people a good taste of who you are and what you do. In the first seven or so years of my business, these kinds of workshops were my bread and butter. I did them for free and used
I’ve connected with Tim Gray a few times over the years, and always gotten the loveliest vibe from him. We got into a conversation about websites and it turned out he had some things to say which I thought were important enough that I wanted to share them with you all. This notion of the
Over the years, I have promoted a number of my colleagues. Sometimes I have done that as an affiliate (I was paid something for anyone who signed up) and sometimes I’ve done it without receiving any money. It’s been a little bit of Column A and a little bit of Column B. For the most