Adjacent Colleagues All of the below people Tad knows personally, has worked with, and can absolutely recommend. Listed in alphabetical order with a few key words about what kind of work they offer. Alex Baisley: Lifestyle, Business Model Allegra Stein: Niche Amanda Jane: Niche Ana Paola Fragoso: Ethics Bill Hershey: Business Model, Ayurveda Brad Gantt: Overall […]
Guest Post by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started
If you’re struggling with your marketing, it’s likely because of things that have nothing to do with marketing. If you can’t seem to make the tactics you’re using to promote yourself work, it’s likely not about the tactics. In order for your marketing to work, there are things that need to be done first. If
The best guide I’ve ever seen for writing your homepage is Carrie Klassen’s eBook How To Write a Loveable Homepage. And, over the years, one of the biggest questions I’ve gotten about websites and homepages is, “What if I offer three different things? How do I represent this on my site?” The first thing is that,
Five Homepage Case Studies: Directing Them Where They Need To Go Read More
I want to offer up the opportunity to participate in a bold experiment. It’s going to ask you to be vulnerable and honest. It’s going to ask you to use a tool that not many people even think of as a tool (indeed, I didn’t until a few days ago when a number of things
The Rant Experiment: Let Off Some Steam, Catalyze Social Change and Grow Your Business Read More
by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started my
Rebecca Tracey has something very important to share with you. So many people come to me for marketing help who are not ready for it. Before you can market a thing, you need a thing to market. It sounds so simple. But, if you want it to be really successful and
what to do before you even think about marketing your business Read More
Don’t market yourself, market your message. This is a theme I’ve been exploring over the past week. If you’re reading this, then you may have already read my post about what a message is and why it’s so important to have one. So, I thought it might be good to explore the different kinds of
In my last post, I spoke about what it means to have a message in your business. The core idea of that post? Don’t market yourself, market your message. In this post, I want to lay out eight reasons I think it’s increasingly vital. REASON #1: Speaking about your message is more comfortable and inspiring
Niching can be hard. And sometimes people can just feel so stuck in the process. So here’s my thought of the day: If you’re totally stumped on the WHO go back to the WHAT. I just had a kick ass conversation with my friend and colleague Rebecca Tracey of The Uncaged Life (the beauty pictured
if you’re stuck with who, go back to what – seven thoughts on niching from the inside out Read More