A Sustainable & Powerful Approach To Making More Money and Getting More Clients For Hippies
In January of 2011, I led a 30-day program I called The Meantime focused on fast-cash tactics for entrepreneurs in trouble.
120 people signed up and the response was extremely positive.
But I warned people, “These tactics are just the short term fix. This isn’t the full solution. These approaches are not the long-term, sustainable answer to your business woes.”
A few years before I led that program, maybe in 2008, I led a marketing workshop in Seattle with a fellow named Dominic Canterbury. I can’t even recall how we met but, somehow, we ended up teaching together.
He’s not in the marketing game anymore but what I learned from him (the importance of relevance, credibility, value, niche and hubs) ended up becoming central fixtures in the house of my business.
And, of all the things I teach in my day-long, Marketing for Hippies 101 workshop, the thing people have told me they were most excited by was Hub Marketing.
So, what is Hub Marketing?
Imagine you have a cabin in the wood.
You turn it into a store.
For people to show up at your store they need to be able to find it.
No one is going to grab a machete and hack their way through the underbrush to find your store.
You need paths. Well trodden, clearly marked paths and with signs making sure they know that, if they follow it, it will get them to your store.
No trails? No business.
Those paths are the ‘marketing tactics’. And there are many: public speaking, networking, writing articles or blog posts, Facebook ads, getting interviewed, publicity stunts, door knocking, posters etc.
We could come up with dozens more.
Secret #1: Choosing the best path.
Here’s the secret… They all work. I promise you, if you were to hit Google, you could find people teaching workshops about each of them. There are people whose whole business is primarily based on using one of those.
So how do you choose which ones to use?
The same way you would choose the best physical exercise. You pick the one you will actually do. Is swimming technically the best? Maybe. But, if you almost drowned as a child it is not the best one for you. Do you like walking? Love playing basketball? Will you actually do them? Then they’re better for you.
If you won’t do it it’s of no use to you at all.
Secret #2: Making that path work the best for you.
No matter which tactics you choose, there is one approach that will make that approach work better for you.
I’m not talking a little bit better. I’m talking twice as well. Ten times as well. There’s an approaching you can pair with any tactic that will dramatically increase its effectiveness.
What is that approach? Hub Marketing.
Let me invite you to my live workshop from 2012 where I share about this…
This Program Could Be A Fit For You If You…
- resonate with the general approach laid out in the video above
- are on Facebook (we use it for the group chats in the calls).
- are good at what you do.
- are willing to spend about seven hours a week on this. That means being able to make all or most of the calls, to spend an hour (before the calls) absorbing some content that we’ll go into during the call, to spend an additional five hours a week digging into this on your own in between the calls.
- have got some semblance of a good niche (or are willing to choose one for the 30 days)
- are in it for the long haul. This isn’t a hobby for you. This is a vocation. This is a career. This is a craft for you.
What’s Included In The Program…
- A copy of my eBook Hub Marketing
- Five weekly, 90-minute calls
- Hour long video of my teaching this at a live workshop
- Carefully curated list of videos on this.
Your Five Week Curriculum
Week One: Business Model
In the first week, you’ll be learning about how to get your business model set up properly so that, if people do show up wanting to spend money with you that you’re in a position to profit from this as much as possible. Imagine those clients are like water coming from a faucet and your business model is the bucket into which you’re pouring it. We want to make sure there are no leaks in that bucket. You’ll learn a bit about pricing, little things you can do to get more money per transaction (in ways that feel wonderful to your clients), how to get your clients to stick around longer, how to craft compelling offers and the importance of lowering the risk.
Week Two: Hot Marketing (Word of Mouth).
In week two, you’ll delve deep into Word of Mouth: how to support your clients and other hubs in spreading the word about what you do. You’ll learn about the three levels of word of mouth, have a chance to hone the number one factor in determining whether it will work or not and learn many ways to make it more likely that you’ll get the buzz you deserve.
Week Three: Warm Marketing – The Inside Approach – Start With Your Own People
In week three, you’ll be learning some very practical and tactical approaches to pick the low hanging fruit of your business by starting with your existing clients and asking them for help. You’ll learn approaches for reaching out to family and friends, how to make offers to existing clients, the importance of Facebook Advertising, and, most importantly, how to set up formalized referral systems.
Week Four: Warm Marketing – The Outside Approach – Finding New People
Week four is all about how to reach outside of your existing network and find new people who have never heard of your business and who may have no connection to your existing clients. You’ll learn all about how to create your hubs database, how to approach hubs, how to use parties to market your work, how to approach networking from a ‘hub marketing’ lens, how to get hosted for what I call your ‘101 Presentation’, how to get interviewed etc.
Week Five: Cold Marketing
In week five, you’ll learn a few fast cash tactics on how to engage with total strangers and have that turn into business for you.
How Much Does It Cost?
Because it’s my first time doing this program, the cost is only $200 USD. Next year, I’ll be increasing it.
To put this in context, if this content gets you one client or one new customer buying your product, this will almost certainly make you money right away.
One new client will likely make this a profitable investment (almost certainly if you include the repeat business they are likely to bring).
Four Reasons To Sign Up Now:
- I won’t be doing this again for a year.
- Why wait? The sooner you apply the content the sooner you’ll get more clients.
- The price is lower this year than it will be next year.
- In this first year, I’ll be offering a Niching Coaching call one week in advance (which I’ll schedule based on availability of those who register early). Two weeks before we begin, I will survey all those who’ve already signed up for the dates and times they’re available and schedule a 90 minute call to give you feedback on your niche.
Sign Up Here
If the timing or money don’t work for right now, feel free to get yourself a copy of my eBook Hub Marketing eBook: Build Your Business By Building Community and Relationships or check out my Hub Marketing video playlist on YouTube.