Hub Marketing:
The 30-Day Online Program
A Sustainable & Powerful Approach To Making More Money and Getting More Clients (For Hippies)
November 1-29, 2022
Five calls on Tuesdays at 12-2pm Pacific
(Dates: November 1, 8, 15, 22 and 29, 2022)
Make sure you double check the time zone to make sure you’re able to make the calls. Calls will be recorded if you’re ever not able to make the call or want to re-listen to it.
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JOIN THE PRO MEMBERSHIP TO PARTICIPATE IN THIS PROGRAM
Greetings,
In January of 2011 I first led a 30-day program I call The Meantime focused on fast-cash tactics for entrepreneurs in trouble (it’s since become a staple program that I offer almost every year).
120 people signed up and the response was extremely positive.
But I warned people, “These tactics are just the short term fix. This isn’t the full solution. These approaches are not the long-term, sustainable answer to your business woes.”
And a few years before that, I led a marketing workshop in Seattle with a fellow named Dominic Canterbury. I can’t even recall how we met but, somehow, we ended up teaching together.
Dominic isn’t not in the marketing game anymore but what I learned from him about the importance of relevance, credibility, value, niche and hubs ended up becoming central fixtures in the house of my business.
And, of all the things I teach in my day-long, Marketing for Hippies 101 workshop, the thing people have told me they were most excited by was Hub Marketing.
So, What Is Hub Marketing?
Imagine you have a cabin in the woods.
You turn it into a store.
For people to show up at your store they need to be able to find it.
No one is going to grab a machete and hack their way through the underbrush to find your store.
You need paths. Well trodden, clearly marked paths and with signs assuring people that, if they follow, they will get to your store.
No trails? No business.
Those paths are the “marketing tactics.” And there are many: public speaking, networking, writing articles and blog posts, Facebook ads, getting interviewed, publicity stunts, door knocking, posters, etc.
We could come up with dozens more.
Secret #1: Choosing the best path for you.
Here’s the secret . . . all these tactics work. I promise you, if you were to hit Google, you could find people teaching workshops about each of them. There are people whose whole business is primarily based on using one of those.
So how do you choose which ones to use?
The same way you would choose the best physical exercise for yourself. You pick the one you will actually do. Is swimming technically the best? Maybe. But, if you almost drowned as a child it is not the best one for you. Do you like walking? Love playing basketball? Will you actually do them? Then they’re better for you.
If you won’t do it it’s of no use to you at all.
Secret #2: Making that path work the best for you.
No matter which tactics you choose, there is one approach that will make those tactics work better for you.
I’m not talking a little bit better. I’m talking twice as well. Ten times as well. There’s an approaching you can pair with any tactic that will dramatically increase its effectiveness.
What is that approach? Hub Marketing.
Let me invite you to my live workshop from 2012 where I share about this:
This Program Could Be A Good Fit For You If:
- You have got some semblance of a clear niche (or are willing to choose one to focus on for this course).
- You resonate with the general approach laid out in the video above.
- You are good at what you do.
- You are willing to spend about five hours a week on this. That means being able to watch the content before calls, make all or most of the calls (2 hours each) and then to spend an additional two hours a week digging into this between the calls.
- You’re in it for the long haul. This isn’t a hobby for you. This is a vocation. It is a career. This is a craft for you.
Four Compelling Reasons To Sign Up:
Compelling Reason #1 – Solid, Core Grounding Materials:
You will receive:
- My Hub Marketing ebook (value $40 USD) and it’s accompanying Hub Marketing Workbook.
- The full Hub Marketing GoogleDoc homework that I’ve uses with my core Mentorship clients for years.
- Recordings of calls from previous years to dig into the content before the live calls (where I’ll do my best to help you tailor the ideas to your business).
Compelling Reason #2 – A Sequential, Practical, Five-Part Curriculum:
In this program you get five, weekly calls. They run from 12-1:30pm Pacific. Make sure you double check the time zone to make sure you’re able to make the calls. The calls will be recorded.
Call #1: Business Model:
In the first week, you’ll be learning about how to get your business model set up properly so that, if people do show up wanting to spend money with you that you’re in a position to profit from this as much as possible. Imagine those clients are like water coming from a faucet and your business model is the bucket into which you’re pouring it. We want to make sure there are no leaks in that bucket. You’ll learn a bit about pricing, little things you can do to get more money per transaction (in ways that feel wonderful to your clients), how to get your clients to stick around longer, how to craft compelling offers and the importance of lowering the risk.
Call #2: Hot Marketing (Word of Mouth):
In week two, you’ll delve deep into Word of Mouth: how to support your clients and other hubs in spreading the word about what you do. You’ll learn about the three levels of word of mouth, have a chance to hone the number one factor in determining whether it will work or not and learn many ways to make it more likely that you’ll get the buzz you deserve.
Call #3: Warm Marketing – The Inside Approach – Start With Your Own People:
In week three, you’ll be learning some very practical and tactical approaches to pick the low hanging fruit of your business by starting with your existing clients and asking them for help. You’ll learn approaches for reaching out to family and friends, how to make offers to existing clients, the importance of Facebook Advertising, and, most importantly, how to set up formalized referral systems.
Call #4: Warm Marketing – The Outside Approach – Finding New People:
Week four is all about how to reach outside of your existing network and find new people who have never heard of your business and who may have no connection to your existing clients. You’ll learn all about how to create your hubs database, how to approach hubs, how to use parties to market your work, how to approach networking from a ‘hub marketing’ lens, how to get hosted for what I call your “101 Presentation,” how to get interviewed etc.
Call #5: Cold Marketing:
In week five, you’ll learn a few fast cash tactics on how to engage with total strangers and have that turn into business for you.
Compelling Reason #3 – Incredibly Affordable:
When I ran this workshop for the public, it was only $300 USD, which is incredibly affordable. This year, I require participants to join my Pro Membership for at least the duration of the 30-Day Program they’re joining. This means that the 30-Day Programs are even MORE affordable, because my Pro Membership is just $100 USD per month.
This means that if you join Membership for just the duration of this 30-day program, it will cost you less than the original price of $300 to attend this POV 30-Day Program.
Compelling Reason #4 – You Also Get These SIX Benefits Of Being In The Membership While Participating:
Benefit #1: More support calls. There are calls every day of the week for Pro Members (beyond our weekly calls for the 30-Day program). These calls can be incredibly helpful in integrating the content of the program itself. I want people to have plenty of opportunities to get direct feedback from myself and from their peers.
Benefit #2: A bonus course to dig deeper into Hub Marketing. You’ll get access to my DIY Hub Marketing course to help you learn the content from my Marketing for Hippies 101 workshop more deeply. This is all vital context to understand where Hub Marketing fits in the bigger picture.
Benefit #3: Eight more courses on related topics. These are all included with your Pro Membership. These cover niching (in an extremely robust and in depth way), Point of View Marketing, and Copywriting.
Benefit #4: The whole damned library of my content neatly organized. All of my videos are in the Membership. So are all of my blog posts. I’ve also got other videos, pulled out from our weekly coaching calls there too. And there are all of my eBooks (included for the price of admission). That will all be at your fingertips for the price of admission. What’s in there? You can get a sense of the topics by digging into my Membership Guide.
Benefit #5: A distraction free and supportive infrastructure. We use Mighty Networks as our platform and so the only notifications you’ll get (which you can control as you like) will be related to growing your business not sweet cat memes from your high school friend. You’ll have a platform where you can ask questions of other participants and members and get needed help.
Benefit #6: This is the most important one – Two Weekly ‘Hub Marketing Practice’ Calls. What’s the easiest way to avoid meditation? Read books about meditation. What’s the easiest way to avoid Hub Marketing? Read my eBook and watch my videos on it. It’s important to study so you can wrap your brain around things but it’s vital to put this into practice. So, every Thursday there will be two, 60 minute calls (2am and 10am Pacific Time) where you can gather with other members to put into practice all that you’re learning around Hub Marketing. These are in addition to the other weekly calls that happen Monday, Tuesday, Wednesday and Friday.
IMPORTANT - What Is Asked Of You:
If you sign up for the Hub Marketing 30-Day Program…
- You’ll be asked to watch a 90-120 minute video of the content from the past years’ calls. The core content will be in these videos. The live calls are where we actually dig in, you ask your questions and share where you’re stuck and do the work.
- I ask that you attend as many of the live calls as you’re able to. This is where the real value is: translating the ideas to your business.
- If you read the entire Hub Marketing eBook before we start, it will be a big help. Absolutely not required but helpful.
Four Ways We Reduce The Risk For You
Not sure about signing up? Here are four ways we’ve done all that we can to make this a no-brainer decision to say ‘yes’ to…
- Price Discount: Again, in past years, I’ve sold this for $300 USD. You get to attend it for $100 USD.
- Two-Week Free Trial: Your credit card won’t be charged until two weeks after you join so, if you join within the two weeks of the start date, this allows you to cancel the monthly subscription once the program is over without being charged twice. You’ll only pay $100 USD if that’s all you want to pay. You’re welcome to continue in the Membership but you don’t have to.
- Full Membership Access During 30-Days: Remember, you get full access to my entire Membership (benefits listed above) during your time in the program.
- Check Out The Core Content Before You Join: If you’d just like to get an idea of what my general approach to marketing is (which will include an overview of Hub Marketing) then feel free to go and get your Marketing for Hippies ‘Starter Kit’. Who knows, the ideas in this material might help you make the $100 to pay for the program right away.
To Recap:
If you sign up for the Hub Marketing 30-Day Program:
- You get two eBooks full of content to help you dig deeper into what you’ve learned. This material is the result of a decade of work and research, and thousands of dollars in filming, editing, designing and transcribing to get it “just right.”
- You get five 2-hour calls with me and your cohort to go over every step of this process and ask your specific questions along the way. You get five-weeks of support from myself and your cohort.
- You get all the benefits on being in my Membership listed above (i.e. regular calls and tonnes of content).
"This course is the most sane and heart-centred approach to marketing I've come across."
“This course is the most sane and heart-centred approach to marketing I’ve come across. Tad is outstanding at making marketing simple and learning about Hub Marketing has been transformational to me in how I do business. Marketing no longer feels like a big huge deal. It feels easeful and natural. I’d highly recommend this course if you want to find a human way of doing marketing that feels authentic and easy.”
– Ciara Bruton, Holistic Business Coach, ciarabruton.com
"Before ... I was feeling frustrated with how much effort I was putting into my marketing for such small returns."
“Before I came to Tad’s Hub Marketing Program I was feeling frustrated with how much effort I was putting into my marketing for such small returns. I’ve taken 5 different marketing courses over the past few years and none of them offered the insights on working with hubs like Tad’s program. If you’re looking to demystify your marketing, start with Tad.”
– Kevin Hood, kevinhood.me
"For the first time I fell in love with marketing."
“The Hub Marketing program took me out of my struggle bubble from having no clue how to market myself in a good way into a confident feeling of “I get it and I love it! For the first time I fell in love with marketing.
Tad is a machine of valuable ideas and strategies to market yourself without being sales-y, and he got me into the mindset of being creative and kind with it. New Ideas flowing more easily now.
The Program is well composed and structured. I loved the journey. From week to week I started to be more and more excited about marketing. Can’t emphasize enough how much self-confidence I gained during the process of understanding how good Hub Marketing/ Marketing works.
I know see tons of opportunities to work & collaborate with. Not to forget the great people I met in the program and with whom I now keep on going to support each other on our business journey.”
– Mia Gödecke, miagoedecke.com
"When we did the brainstorming of hub categories and hubs, it opened up my world. Suddenly I could see so many options for growing my business."
“Once again, super grateful to study with this wise marketing mentor! When we did the brainstorming of hub categories and hubs, it opened up my world. Suddenly I could see so many options for growing my business.
The second most important to me from this class was Tad’s coaching on approach and languaging as we reach out to these Hubs. His language is so graceful, heart-felt and invitational. People want to respond because you’re the type of authentic human they want to interact with.
I highly recommend taking Point of View marketing before this class so you can prepare a mini-video to share with hubs that you’re approaching.
From taking these two classes from Tad, I feel much more empowered in marketing. I know that for my personality type (sensitive) Tad’s methods are the best, most authentic way for me to grow my business.
I also enjoy Tad’s highly interactive class facilitation style. You integrate his concepts from his coaching of others and from group brainstorming.”
– Octavia Brooks, octaviabrooks.com
“In these five weeks I have signed three new clients using just what was taught in Week Three. And it felt so so good, like coming home, not like I was 'Doing marketing tactics'."
“In these 5 weeks I have signed 3 new clients using just what was taught in week 3. And it felt so so good, like coming home, not like I was ‘Doing marketing tactics’. I also feel like I have permission to focus on the foundation of my business, because when I do it the way Tad teaches, it actually grows my business, instead of being a distraction or busy work. Thank you Tad I would do this program, exact same material, again in a heart beat because I know I would continue to get so much.”
– Wil Carlos, myspiritualclarity.com
"Tad is the most down-to-earth marketing professional I’ve ever worked with."
“As a freelance writer and editor, I assumed my business would always be one-dimensional. The business model module of the Hub Marketing program helped me to open up to new service offerings. Tad’s input and examples, along with that of the others in this cohort, really helped me to think outside the box. Tad is the most down-to-earth marketing professional I’ve ever worked with. He knows his stuff and he delivers it in a way that is easy to understand and implement.”
– Carole Audet, veganwriter.com
"I learned some immediately helpful tools and concepts that showed me how to identify many more potential referral sources than those who were already obvious."
“Strong client relationships are both the goal and foundation of excellent marketing. In the Hub Marketing 30-Day Program from Tad Hargrave at Marketing for Hippies I learned some immediately helpful tools and concepts that showed me how to identify many more potential referral sources than those who were already obvious. Another excellent takeaway was a simple business model structure that made it easy for me to redesign a much more effective marketing funnel strategy for my coaching practice. This program was worth way more than what was charged and I enjoyed the interactions with the group! Highly recommended, especially for people who struggle in any way with their marketing.”
– Franklin Taggart, ranklintaggart.com
"During the course, it was a pleasure to listen to Tad, he's a bit like talking to an old oak tree, knowledgeable, wise, been around forever and giving of reliable support."
“Ah man what a course. What a breeze! Previously Marketing definitely felt a concept too big to handle, and in fact one that I didn’t completely grasp the size and relevance for creating more clients, which in turn creates more business.
I found Tad through the voice of others (this is not ironic after the ‘word of mouth’ session) and much – most of his material (Youtube catalog) resonated and transmitted incredible smoothly and led me to many personal ‘ah-ha!’ moments. During the course, it was a pleasure to listen to Tad, he’s a bit like talking to an old oak tree, knowledgeable, wise, been around forever and giving of reliable support. That organic presence was calming and natural, a quintessential example of the type of conversation we are all looking for with our clients. Tad leads by good example.
Many, many great things to take away and also I was able to build an understanding (and confidence) of how I will make what I learned my own, and special for my clients. Fkn dooope course!”
– Ben Munday, benjmunday.com
“Taking this class was perfect timing for me. I had just discerned my niche and was at a loss as to where and how to begin advertising.”
“Taking this class was perfect timing for me. I had just discerned my niche and was at a loss as to where and how to begin advertising. When Tad offered this class, I felt like my wish was granted! I jumped at the chance. The class did not disappoint; it was everything I needed to strategize a way forward. I don’t feel lost anymore, instead I feel confident. I have been recommending this class to all of my business friends. I did get 130 hubs from the homework of creating a hub database. I was very surprised at how easy it was. I got a ton of tools and help out of each class.”
– Akasha Madron, Changing The Story
"The biggest deal for me was the Business Model — seeing how it lays the foundation for (almost) everything else we do in our business and marketing; especially in the long-term."
“Indeed, this program has been a game-changer for me. I’ve followed Tad’s work for a while; watching playlist after playlist on YouTube and reading as much as I can from his website. What this program has done is help me tie it all together.
The biggest deal for me was the Business Model — seeing how it lays the foundation for (almost) everything else we do in our business and marketing; especially in the long-term. It holds special appeal to me because I am a very long-term thinker and I love building for the future.
As a result of what I learned in these five weeks, my website and entire business model is undergoing a big overhaul. It’s not going to be drastic; some of it will take months to show. But at least now I know EXACTLY what I need to include and what needs to be deleted. I have started taking active steps to consciously create a business model that reflects what I want to offer the world; and I’m convinced it’ll only keep getting clearer as I grow and progress. So that’s number one: Business Model.
Coming to the actual marketing:
- I’ve never felt as confident as I do right now that my business is going to work.
- I now know for a fact that I have the keys to creating as much income as I need, while delivering real-life value & lasting impact for my clients.
- I no longer feel attached to any one source of generating business; as my eyes have been opened to the countless opportunities that abound everywhere.
I could go on but this will become a burden to read. I will stop here for now.
Tad: just know that you’ve touched a life here by creating this program. And the effects of that will touch many more people. Thank you.”
– Captain Orjiugo, Facebook Ads Expert
PS: Money or timing don't work for you? Not quite sure that you resonate with my ideas? Some Hub Marketing Resources...
If the timing or money don’t work for right now, feel free to get yourself a copy of my eBook Hub Marketing eBook: Build Your Business By Building Community and Relationships or go to this page and find all my free content on Hub Marketing, neatly organized.