What is a signature talk? Why do it? And who’s it for?
First, a signature talk is simply a speech / presentation / keynote / talk that is uniquely you. It’s a forum for bringing your message to the world. Even if someone else has a similar topic, it doesn’t matter – a signature talk will always be authentically you. Also, it could be done at a live, in-person event, or it could be on a webinar or teleseminar. Finally, a signature talk could labeled as a motivational or inspirational speech. Often, it’s used to inspire new clients to work with you.Why do it? Well, for a couple of reasons. First, speaking is one of the best ways to get clients, and to get established as an expert in your field. It helps you reach far more people very quickly – which makes getting clients much easier. Also, you get to change more people’s lives with your message. That’s pretty cool.Who’s it for? If you are a heart-based entrepreneur – a coach, holistic practitioner, or with your own unique business that really helps people – it’s for you. If your reaction is, “I’m not a speaker,” then you’re the perfect fit. Yes, some people with signature talks make their living as paid speakers, but many others have their own coaching, therapy or healing business – and just use speaking to reach their perfect clients.Anyone can learn to do it. It’s important to learn all the key elements, which I’ll be discussing with Tad on our call on Wednesday. Join us to learn a lot more, and how you can put a professional signature talk together – and start using it to attract great clients – faster than you may think.
You’ve likely seen at least one (and if you haven’t I apologize in advance for the week of your life you’re going to lose watching them).
These talks are obviously inspiring, thought provoking and often very powerful.
But also consider this – can you imagine the number of books those videos have sold for the speakers? The number of speaking engagements and clients they gotten as a direct result of those talks? What those talks have done for their reputation? The projects they’ve been invited to be involved in?
Think about it.
I’ve gotten to asking my clients at workshops – ‘What would your TED Talk be?’ If you were given 20 minutes on stage in front of thousands of your ideal clients would you be able to distill your core philosophy and ‘take’ on things into that time in a way that they totally ‘got it’?
Of course, TED has a massive reach and reputation. But, even if you take that away, having a ‘signature talk’ like that (whether online or in person) is one of the most vital things I can imagine an entrepreneur having. The power of TED is partly the huge following they have (1,224,829 Followers) but it’s also about the clarity of the ideas being communicated and the powerful stories being told.
You may not have the reach but you can create a talk with the same power and impact.
You likely already know that public speaking is one of the best ways to get clients.
Yet, so many incredible conscious entrepreneurs aren’t doing it.
Or, they’re not being effective, and missing out on getting to bring their important message and purpose to the world.
I’ve seen talks where the presenter never even mentioned their services they offered (and so got no clients). I’ve seen talks where the speakers used high pressure and manipulative tactics to try and get people to buy (and then got no clients).
Jonathan Bender, a warm and wonderful fellow who’s been a speaking coach for over 15 years (also a professional theater director, actor and writer!), will be leading an incredible free training:
REPLAY / RECORDING AVAILABLE? Yes!