the two secrets to an effective business card

Here are my thoughts on getting a business card that works.

There are two things I think are vital for a business card.

First, have your personal photo on it, a current, awesome photo. People get so many cards and they really won’t remember who it is from, but if there is a photo of you, they can say, “Oh, yes, it is that person.” It helps more than you think.

 

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Second, use the back of the card (which is usually blank) not to set up an appointment, but to give them a pink spoon. Give them some free offer. Mine basically is like, “Hey, are you a conscientious entrepreneur who is struggling to get enough clients? Well, go to my Web site and there is a ton of free stuff.” At the bottom, there is a line with my website, MarketingForHippies.com/free. Use the card as a way to direct them to some pink spoons, nothing too heavy, and they can check you out at their own pace.

Can the pink spoon be a small discount of your service? It can, but I think that is less pink spoonish. Ideally, it is something online: audio, video, written, a quiz and/or e-mail series. It is something from which they can check you out from a distance without having to book anything. No risk for them and no effort for you. That’s ideal.

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It depends on the vibe. You might have a great vibe and just decide to go for the next level. I don’t know; a small discount on a service, to me, does not give me a taste. It is not a pink spoon at that point. It is just a discount.

For more thoughts on designing pink spoons you can check out this.

For more brilliant thoughts on what to put on your business card (and networking in general) go read these thoughts from my colleague Bill Baren.

About Tad

  • http://www.facebook.com/traceytf Tracey Tief

    Dammit Tad. I want to order 2000 identical cheap cards with info all about ME ME ME on them and I want people to treasure them forever. With you it’s always THINK ABOUT THE CLIENT. CONSIDER THEIR FEELINGS.
    *Love & RRRevolution, Tracey who still can’t find a pink spoon and wants to make videos but has procrastinated.

  • http://www.facebook.com/lynna.landstreet Lynna Landstreet

    The idea of putting my photo on my cards, or even on my web site, makes me a bit nervous, and I think a lot of that has to do with gender.

    I’ve already found networking events to be sometimes a bit awkward for me as a woman, because in my experience a lot of men don’t seem to be able to tell the difference between attempted networking and flirting. Possibly this is because it’s often tech events, and – well, at risk of perpetuating stereotypes, that industry seems to have a higher than average number of socially awkward people and/or guys who perhaps don’t get laid very often. So their response to any moderately attractive female talking to them and acting friendly is… kind of like those dogs who consider every human’s leg a possible mate. Plus, while I’m fortunate enough not to have run into this myself yet, I’ve heard enough horror stories about stalking and harassment from other female business owners to be a little wary.

    I feel like if I put my photo on my photo on my cards I’m going to be emphasizing my appearance over my skills, and it’s going to increase the risk of being perceived sexually more than professionally. I do understand the benefit of people being able to connect the card with the person, especially after an event where they may have talked to a whole variety of people, but I think women need to weigh that benefit against the potential risks… I wish we lived in a world where that wasn’t necessary, but unfortunately it is. :-(

  • http://www.facebook.com/amycphoenix Amy Phoenix

    A memorable logo with a short discussion about it may work also. :)

  • http://www.facebook.com/amycphoenix Amy Phoenix

    I didn’t think about this aspect initially, Lynna. I have my picture on my site, but I am a visual person. Anyhow, will consider before doing this. I really like the idea myself. :)

  • Tanya Pillay

    Tracey, you are a walking pink spoon. You have tons of great tips! You’ve done so many sophisticated things with your website, this is easy. And it is about you. I hope you are kidding!

  • Andrea B

    …I hear ya, Lynna….all the more reason to be very, very thoughtful when deciding on a head shot. Find a professional photographer, ask for a business photo shoot, get the proofs then ask people which one captures you best representing your chosen profession. Real estate agents have used photos for decades, women included—so I think we are safe. I think Tad is onto something! =) Best of luck.