The Three People Who Can Help You Build Your Website

There are three kinds of people who can help you build your website.

But only ONE of them will make you any money for sure.

  • Web Designers: these people will make your website look beautiful. People will compliment you on how gorgeous it is. And you will feel good. While you starve. Because the website may not get you clients. And don’t get me wrong – beauty matters. Beauty can help. But beauty, in and of itself, won’t sell half as much as beauty + marketing strategy. Beauty and aesthetics are not a replacement for marketing smarts. If you’re interested in making your website more beautiful and communicating who you are in an authentic way – there’s no one I can better recommend than Carrie Klassen with Pink Elephant Communications. I am also a huge fan of Brooke Semple.
  • Web Nerds: these people totally get the ‘back end’ and ‘under the engine’ side of things. You’ll get cool widgets that will work wonderfully. And you can play with them in between scrounging through the couch for change because this website doesn’t get you clients ever.
  • Online Marketers: these people will make you money. They understand a bit about design and minor bits about back end. But what they understand incredibly well is how your website fits into the larger marketing picture of your business. They get how your website relates to your blog, youtube, facebook, twitter, google etc.

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About Tad

  • Thank you Tad! This is JUST what I needed!
    I have a lovely brochure site which actually has helped me a lot locally, as a kind of huge business card; however, I want an online business now, and definitely understand what you are saying about the 3 types. My current web guy is actually adept as both designer and backend guy, but he encouraged me to get this Joomla site, which I can update myself but I dont’ like at all, is seriously disliked by search engines, and I have concluded that he is not an online marketer, so I’ve been hoping I would hear from one of my trusted online advisers with a recommendation, and here you are, right on time! Thanks so much for everything you share.

  • hey meriah! keep me posted on how it goes :-)

  • Tad, thanks so much for writing such an awesome blog post about us!

    Good explanation of the “Web Designers” and “Web Nerds” out there. Great people, each has their unique strength to bring to the table, but often not that marketing savvy.We often perfom “rescue” missions on people’s website and online marketing strategy because of it.

    It’s very satisfying helping holistic & conscious entrepreneurs take their business to the next level (as you know!)

    I’m looking forward to teaching again at your Marketing 101 in Calgary on Sept. 29th.

  • Glenda Mattinson

    Hi Tad, I love the deep and broad ways you seek to support heart-conscious entrepreneurs in Canada – thank you! And I tried to follow the link to find out more about Brendon and Christine’s business – and no luck, even when I searched for them by name. Any possibility that they are still in this business and you have updated info for them? Thanks for anything you can pass along. :-) Glenda

  • i am going to edit this profile. we had a falling out years ago and i can’t endorse them anymore.