As Jay Abraham is fond of saying, “I need to get this off my chest before I explode.“
There are three kinds of people who can help you build your website.
But only ONE of them will make you any money for sure.
Back story . . .
A few months ago, I was at the Body Soul Expo in Edmonton.
I was wandering around and seeing the usual suspects: crystal dealers, energy healers, massage therapists, holistic clinics and all manner or strange machines.
And then I saw a banner that said, “Fire Your Web Designer”.
And so I stopped and walked over.
And was floored with what I found.
Here’s the thing. There are three kinds of people who can help you with your website.
- Web Designers: these people will make your website look beautiful. People will compliment you on how gorgeous it is. And you will feel good. While you starve. Because the website may not get you clients. And don’t get me wrong – beauty matters. Beauty can help. But beauty, in and of itself, won’t sell half as much as beauty + marketing strategy. Beauty and aesthetics are not a replacement for marketing smarts. If you’re interested in making your website more beautiful and communicating who you are in an authentic way – there’s no one I can better recommend than Carrie Klassen with Pink Elephant Communications.
- Web Nerds: these people totally get the ‘back end’ and ‘under the engine’ side of things. You’ll get cool widgets that will work wonderfully. And you can play with them in between scrounging through the couch for change because this website doesn’t get you clients ever.
- Online Marketers: these people will make you money. They understand a bit about design and minor bits about back end. But what they understand incredibly well is how your website fits into the larger marketing picture of your business. They get how your website relates to your blog, youtube, facebook, twitter, google etc.
And the people I met at this booth, Brendon and Christine, were strongly in the third category. Online marketers.
I listened in amazement as they told me about the Pyramid Power marketing model they used with clients – almost identical to what I talk about. Their perspective on marketing resonated with everything I knew – and even took it further.
But I was excited for another reason.
Many of my clients have struggled with websites.
They have a web designer who they have to pay to make any updates. But they can’t reach them. Or it’s expensive. They are secretly embrassed by (and sometimes even hate) their website. They feel trapped. They spent a bunch of time and money on their site and . . . no new clients.
It’s a bit heart breaking.
Brendon and I stayed in touch and I eventually invited him to lead an hour of content at my day long marketing workshop for holistic practitioners. And both times it was one of the participants favourite parts of the day. Brilliant stuff.
So, if you’re an holistic pracitioner or offer some green, conscious or local service – and you need more clients and a way to sustainably grow your business online, I want you to check out . . .
Oh! And one more thing – if you go to the link above – you’ll see a video where Brendon and Christine share a bit of their story and business philosophy (and there’s a free thing you can get).
If you’d like get cool posts like this in your inbox every few days CLICK HERE to subscribe to my blog and you’ll also get a free copy of my fancy new ebook “Marketing for Hippies” when it’s done.