– The Puttering Sessions –

Dear Friends,

21058843 - broom isolated on white background

So . . . I’m honestly not sure how to begin this sales letter and so I’m going to lay out some threads and tie them together in the end into my strange offer for you.

Years ago, I met the good Alex Baisley. He said one of the smartest things I’ve ever heard about business: start with the lifestyle you want and then back your business into that.

Too many start a business and then struggle to get any quality of life out of the machine they’ve set into motion.

So, lifestyle first. That’s thread #1.

Thread #2 is this . . . our lived environments have a tremendous effect on us. If our environment is cluttered our minds will likely be cluttered. If our environment is beautiful then we tend to be fed by that.

Thread #3 is that I find it really difficult to stay on top of tidying and keeping my place as well organized, dusted, swept, and cared for as I’d like to. I tend to only tidy when friends are coming over and I can feel like I’m feeding two birds with one hand, or I’ll tidy while I’m on the phone with folks, which isn’t that often anymore.

Thread #4 is this: I don’t do much one-on-one work, although I love it, because I resist scheduling pretty much anything and being on the phone for coaching work requires that I sit down and do nothing else but be on the phone, focused and attentive.

So, here’s my unusual offer: The Puttering Sessions.

I normally charge $300/hour for my coaching.

But, as you might have noticed, it’s not something I tend to promote.

So, here’s my strange offer to you: I’m offering up 8-10 one-on-one coaching sessions for $100 each, each month.

davidmcmullan“Hearing idea after idea after idea burst into life!”

“What can I say, you’re truly a gift. I thought the Puttering Calls were a genius idea and being on the phone with you and hearing idea after idea after idea burst into life, while I think you were washing the dishes, was like a conveyer belt delivering one amazing present after another.” – David McMullan

The catch is that I’ll be puttering and tidying while we chat. I’ve just completed a month of these and the feedback has been overwhelmingly positive. And my house has never been tidier. When I first launched this offer, I wasn’t sure if it was a good idea. And now, after just a couple of months, I can’t imagine my life without them. I think this may be one of the best business ideas I’ve ever had. 

pamelaalexander“. . . the quality and energy of the ideas we generated this session had a potency that surpassed many other coaching experiences in my past.”

“There’s something magical about chatting with Tad while he is wandering his house doing chores, and I am doing the same.  Maybe it’s the kinesthetic activity stimulating thought, or maybe it’s that I began with a juicy inquiry for myself, but the quality and energy of the ideas we generated this session had a potency that surpassed many other coaching experiences in my past. I initially signed up for this because the quirkiness appealed to my sense of humour, and I was curious what it would be like to be coached by a guy washing the dishes. But it was practical, useful, and great value for the price. I will be back!” – Pamela L. Alexander, Voice Coach & Performer, compassionatevoice.ca

This means it must be something we can do while I putter. So a sales letter or website review that would require me to be locked down at my computer for the whole call is out. I don’t mind taking a peek but if we can’t talk about it while my hands are deep in the suds doing dishes, it’s not going to work.

To be clear: I’ll pause and take notes when I need to. I’ll make a list of things to send to you post call. But you’ll hear the tinkling of dishes, the water running as I scrub my sink, doors opening and closing, etc.

donollsin“He helped me move forward in my marketing.”

“My recent puttering session with Tad was extremely helpful. We covered a lot of ground and I got all of my questions answered. He helped me move forward in my marketing.” – Don Ollsin Herbal Mentor, grassrootsherbalism.com

The conversation will have a more casual tone to it.

I’ve had many such conversations with friends done in just this way where I was coaching them but also puttering as I did so, and those impromptu sessions went really well.

allegrastein“There was something refreshing about being able to talk an idea out with Tad . . .”

My puttering session was just what I needed – laser focused and full of value. Towards the end of our session I felt like I was having a number of awesome and inspiring breakthroughs and new ideas. There was something refreshing about being able to talk an idea out with Tad – who I’ve never met! – and experience what it felt like to share my ideas for the “first time” and get some super candid and honest feedback around it all. – Allegra Stein, allegrastein.com

A smaller catch: If the session goes well, I’d like to get a testimonial from you that I could use to sell future puttering sessions to those who don’t believe that puttering and productivity can go together well.

If this is of interest to you just select the date and time that works best for you from below and I’ll chat with you then.


p.s. If you think you’ll be able to stay on track, you’re welcome to putter too. Why not get marketing coaching and a cleaner home or office at the same time? As long as we’re both willing to pause and really focus, write notes etc. when needed, this should go swimmingly.

p.p.s. If you want to record your Puttering Session on your phone or device, that’s fine by me. Then you can go back to it or listen over again, some people find this helpful, I leave it to you.


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