the best kijiji ad ever?

This is a super funny example of being really clear on your ideal client and not settling for anything else.

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1998 Subaru Impreza Wagon

OK, let me start off by saying this Impreza is only available for purchase by the manliest of men (or women). My friend, if it was possible for a vehicle to sprout chest hair and a five o’clock shadow, this Subaru would look like Tom Selleck. It is just that manly.

 

It was never intended to drive to the mall so you can pick up that adorable shirt at Abercrombie & Fitch that you had your eye on. It wasn’t meant to transport you to yoga class or Bed Bath and Beyond. No, that’s what your Prius is for. If that’s the kind of car you’re looking for, then just do us all a favor and stop reading right now. This car has been to hell and back, twice, and has the scars to prove it. So if you can’t handle being seen behind the wheel of this biblical, fire breathing, dragon slaying, nazi killing hero because it has a few purle hearts, move on.

This wagon was engineered by 3rd degree ninja pirate super-warriors in the highest mountains of Japan to serve the needs of the man that cheats death on a daily basis. They didn’t even consider superfluous nancy boy amenities like navigation systems (real men don’t get lost), heated leather seats (a real man doesn’t let anything warm his butt), or On Star (real men don’t even know what On Star is).

No, this brute comes with the things us testosterone-fueled super action junkies need. It has a 137 HP engine to outrun the cops and a 5 speed tranmission so you know grandma wont be taking off with it when your not looking. It’s saved my bacon more than once. It’s got special blood/gore resistant upholstery. It even has a first-aid kit in the back. You know what the first aid kit has in it? A pint of whiskey, a stitch-your-own-wound kit and a hunk of leather to bite down on when you’re operating on yourself.

My price on this bad boy is an incredibly low $2000 but I’ll entertain reasonable offers. And by reasonable, I mean don’t walk up and tell me you’ll give me $500 for it. That’s liable to earn you a Burmese-roundhouse-sphincter-kick with a follow up three fingered eye-jab. Would it hurt? Hell yeah. Let’s just say you won’t be the prettiest guy at the Coldplay concert anymore.

There’s only 183 000 km’s on this all-wheel drive hellcat from Planet Kickass. Trust me, it will outlive you and the offspring that will carry your name. It will live on as a monument to your machismo.

Now, go look in the mirror and tell me what you see. If it’s a rugged, no holds barred, super brute he-man macho Chuck Norris stunt double, then reply to this ad. I might be out hang-gliding or BASE jumping or just chilling with my lady, but leave a message and I’ll get back to you. And when I do, we’ll talk about a price over a nice glass of Schmidt while we listen to Johnny Cash.

It passed its last e-test and safety with flying colours but is being sold as-is.

God bless

 

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Want Help? If you’d like some more direct guidance and hand holding on figuring out your niche then go and check out my Niching for Hippies coaching program http://marketingforhippies.com/niching-for-hippies/

 

 

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