Dan Blank (pictured here) has become one of my favourite bloggers. His posts always seem to just nail it on the themes of authenticity and effectiveness. And, recently, I’ve been seeing so many marketing workshops for authors and so I thought I’d do a little interview with Dan to get his take on it all. […]
dan blank opines on how authors should build their platform Read More
Just had a chat with my pal and colleague Jaime Almond (pictured below) about the behind the scenes of how I write a blog post and thought you might find it interesting. Jaime I just had an idea for a blog post for you me oooh Jaime you know how we were talking about how
backstage pass: how i write blog posts Read More
I met Kyle McNeil a few years back through various entrepreneurship circles. He invited me to connect a few times but I was so busy and didn’t know him well enough to prioritize things. And then we ended up attending a weekend workshop together and had a three hour drive of bro time back to
kyle mcneil talks facebook and blogs Read More
When we look at online marketing, video is becoming huge. Consider this video from Eliese Watson (pictured right) of Backyard Bees from Calgary. It’s 90 seconds long but tells you the basic info about the organization and why it exists. Video has so many benefits – but the central one is that, unlike text, video
super effective promo video from bee keeping organization Read More
So, I’m about to hit the road on tour with my workshops. I might even be coming to your town. And so I need to describe my workshops to people. You might be in the same boat – needing to describe something that’s . . . complicated. Maybe it’s a service, or maybe it’s a
You might have heard – Egypt is having an uprising. And rumour has is that it’s all because of this one video recorded by Asmaa Mahfouz. Asmaa is a woman so tired of injustice and the lack of basic human rights in Egypt. In his book “The Soul of a Citizen” Paul Rogat Loeb argues
7 marketing lessons from the egyptian uprising Read More
A nine minute video. I met Jeff Golfman almost 15 years ago in California. We lost touch for a while but then got back in touch recently. He spoke about how he’d been raw vegan for so many years and I could feel his passion around it. He was looking to shift careeers but couldn’t
the cool vegetarian blog Read More
My dear friend and mentor Caroline Casey shared once the idea that she wanted everything in her home to have a story, to know where it came from and how it was made. There’s something about knowing the story of a thing that makes us appreciate it. Let me suggest that depth matters in marketing
While in Toronto, I met a woman named Chris Kay Fraser and she told me about her project where she was inviting people to send in love letters of all sorts. And she’s having a love letter contest that ends this week. You may have heard about Post Secret – the project where people were
building a community with love letters Read More
Introduction: myths and assumptions Let’s get started. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what
A Common Story: Jane the Practitioner (in seven chapters) Read More