You might have heard – Egypt is having an uprising. And rumour has is that it’s all because of this one video recorded by Asmaa Mahfouz. Asmaa is a woman so tired of injustice and the lack of basic human rights in Egypt. In his book “The Soul of a Citizen” Paul Rogat Loeb argues […]
7 marketing lessons from the egyptian uprising Read More
A client of mine (Alison Pope, President of Maverick Services: Office Administration & Special Projects Facilitating the Success of the Holistic Health Community) recently sent me an email newsletter she loved from the Camros Eatery in Toronto. Hopefully you can see it by clicking on this link here but if not – you can go
hippie restaurant with a kick ass newsletter Read More
I just watched this video about being ‘too strategic’ with social media on a new site I cam across. What tagline, “Less stuck. Less struggle. More awesome.” I like it. And how that can actually hurt you. Simple wisdom. And funny! Go watch the video by clicking here. And of course – I bet he
be strategic, but don’t be a dick Read More
Did you know that Youtube is the second largest search engine on the planet – next only to google? Online video is becoming more and more used. It’s a more and more powerful tool to get your message out there – whether you be for profit or non-profit. Online videos are one of the most
Online Video: How YouTube is driving innovation Read More
There are three kinds of people who can help you build your website. But only ONE of them will make you any money for sure. Web Designers: these people will make your website look beautiful. People will compliment you on how gorgeous it is. And you will feel good. While you starve. Because the website
The Three People Who Can Help You Build Your Website Read More
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Social Media Revolution 2 Read More
Eric Brown is at it again. I don’t know how he does it. This fellow is one of the most strategic, precise, tactical and nuts and bolts marketing people I know. He works specifically with massage therapists around how they can grow their practices. No hype. All practical. And now he’s got thoughts on how
Using Facebook to Build Your Practice Read More
Facebook fan pages are starting to show up everywhere. But how do you get people to join yours? Hrmm. Here’s an article about 21 creative ways. If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must
21 Creative Ways To Increase Your Facebook Fanbase Read More
What the hell use is a facebook fan page? More than you might think. Here’s an interesting article about why people join them and some nice thoughts on how to use them . . . While much of finding what works for your business on social media sites is a process of trial and error,
How and Why Facebook Users Interact with Brands Read More
There’s a lot of ‘good washing’ out there. Major corporations putting a little money and a lot of hype into good works in the community. And perhaps Dove’s Campaign for Real Beauty is an example of that. What do you think? Regardless of whether it is or not – the ad itself is brilliant in
Dove’s Real Beauty Campaign Read More