by Tamar Henry I am in the coaching/personal development industry. I’m a coach and I’m also a consumer of the industry via other coaches and healers. So are most of my colleagues. While we don’t have to be consumers of this industry, per se, many of us believe that in order to learn the things […]
Guest Post: Marketing is Building Trust Read More
This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and
What if I Can’t Guarantee a Result? Read More
A few months ago, Tova Payne reached out to me to see if she could write a guest post. I say ‘no’ to most of these. I get a lot of requests. But, the way she reached out and the subject piqued my interest. Only today, did I dig into what she sent and I
Guest Post: How to Approach Hubs and Potential Clients Cold Read More
This is an email primarily about how to build a solid following and, primarily, how to get people to ‘opt in’ to receive your email newsletter. I want to submit that there have been four generations of approaches to getting permission to be in touch with potential clients. And that what worked four generations ago,
the four generations of opt in marketing Read More
A few questions for you: When people hit your website, do they stick around? Do they sign up to your email list? When you meet someone at a networking party who is curious about your work, do you have a way to give them a taste of what you do that doesn’t involve giving away
do you have a pink spoon in your marketing? Read More
Schuyler Kaye (pictured here) was a participant of my January, 2013 Niching for Hippies course. During and after the course, I heard him speak about his work in helping people uncover their story and using that in marketing. Then I heard he was leading a course on it so I thought I’d help him spread
Attracting More Customers with Your Story Read More
I’d been hearing about Kelly Tobey for years. He’s a leading figure in the Calgary personal growth scene. And then recently, while preparing for my Niching for Hippies course I saw that he was leading a workshop called ‘Shifting From Wounds to Assets”. And it reminded me of the blog post I’d written about wounds
One of my clients, wrote me a beautiful email recently with her ‘manifesto’ about marketing. I was so inspired by it that I had to share it. It’s a beautiful example of starting with the ‘why’ and of a clear and compelling point of view. * Marketing From The Heart? by Mary Pellicer, MD? My
marketing from the heart manifesto Read More
I was chatting with my colleague Jonathan Bender about his upcoming coaching program about helping people deliver a ‘signature talk’. It’s a term I suggest you’ll be hearing a lot more of in the coming months. But it’s a bit of jargon so I asked Jonathan to explain what it is and why it matters.
Clarity is everything in marketing. A while ago I wrote a blog post about the importance of developing a clear platform. Your platform is what you’re known for. It’s another way of talking about ‘brand‘. It’s the heart of slow marketing (but also the basis of fast marketing). The challenge that I lay out in
your platform in a single page Read More