I just wrote a facebook note that got a school two new perfect (and much needed) teachers in less than two weeks. And it reminded me about some important marketing principles. A couple of months ago, I got to reconnect over drinks with two old school mates Rachael and Netta (pictured right). We went to […]
six marketing lessons from a recent facebook note Read More
I met Kyle McNeil a few years back through various entrepreneurship circles. He invited me to connect a few times but I was so busy and didn’t know him well enough to prioritize things. And then we ended up attending a weekend workshop together and had a three hour drive of bro time back to
kyle mcneil talks facebook and blogs Read More
When we look at online marketing, video is becoming huge. Consider this video from Eliese Watson (pictured right) of Backyard Bees from Calgary. It’s 90 seconds long but tells you the basic info about the organization and why it exists. Video has so many benefits – but the central one is that, unlike text, video
super effective promo video from bee keeping organization Read More
Your home page is the most important part of your website. Period. People give your website maybe thirty seconds before they decide if it’s a fit or not. Recently, I was compiling a list of super amazing blogs. And I must have looked at about a hundred. And some of them, I didn’t include because
one of the best home pages I’ve ever seen Read More
Sometimes people ask me ‘what’s a blog?’ or they feel stuck and uninspired in thinking a blog has to done in only ONE way. Well, here are fifty blogs I’ve collected from friends. I asked them all: “What is the most kick ass blog you know of. Not one that’s ‘okay’ or ‘cool’. One you
Fifty Two Kick Ass Blogs to Inspire Your Blogging Read More
I recently had the pleasure of meeting Calgary’s very own Leigh Clark. I got word of a new community calendar called Karma Community where holistic types could list their practice and their events for free (or pay a little bit for a snazzier listing). I got excited because I’m very excited about anything ‘hub’ related.
karma community – an online holistic calendar listing in calgary Read More
Today I’m being interviewed by my colleague Bill Baren about how I use social media and blogging to build the Know, Like and Trust Factor in my business. And it had me wondering – what do YOU do? What kinds of things do you post in your blog or on facebook? Have you come up with
how do YOU use blogging and social media to create the Know, Like and Trust Factor? Read More
You might have heard – Egypt is having an uprising. And rumour has is that it’s all because of this one video recorded by Asmaa Mahfouz. Asmaa is a woman so tired of injustice and the lack of basic human rights in Egypt. In his book “The Soul of a Citizen” Paul Rogat Loeb argues
7 marketing lessons from the egyptian uprising Read More
A nine minute video. I met Jeff Golfman almost 15 years ago in California. We lost touch for a while but then got back in touch recently. He spoke about how he’d been raw vegan for so many years and I could feel his passion around it. He was looking to shift careeers but couldn’t
the cool vegetarian blog Read More
A few months ago, I got the video on my homepage redone by a colleague of mine named Donna Santos (pictured right) from Toronto. In a blog post, I asked my list if they liked my old, home made video better or the new professional one. The feedback (from over 50 people) was clear that
the five secrets behind my video makeover Read More