The Four Keys to Getting New Clients
Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic [...]
More Reasons Why Word of Mouth is Kind of The Best Thing Ever for Your Marketing Plan . . .
Not convinced about Word of Mouth? Here are some more things to consider . . . Andy Sernovitz, in his book Word of Mouth Marketing puts it this way . . . “Good marketing is easy. One of the most important things I’ve learned is that word of mouth marketing can be so easy and [...]
Five Solid Reasons to Think About Your Niche
In this blog, we’re going to start with the most basic of all questions: Why bother? Well . . . My friend Dominic Canterbury – a word of mouth marketing specialist – came up with this list: You know your targeting sucks when: 1. Your marketing strategy consists of “just getting your name out there” [...]
Seven Important Premises About Identifying Your Niche
People often freak out when they are asked to identify a niche. Of course, the reason that most people freak out is because they assume they have to change everything about their business right now. They are terrified that they will have to change their logo, their font choice, they’ll have to dump most of [...]
Why Demographics Aren’t Enough for Your Niche
So, how do you know if a niche you’re thinking of is a good one? Well, your niche may be defined by what you do. You make a particular widget that has only one use and there’s only three buyers of it in the market. Your service is helping to turn breach babies naturally – [...]
The Eight Qualities of a Perfect Niche
So, we know that having a clear niche or target market is essential, but, how do you know if you’ve got a good niche? It’s one of the biggest fears people have – “what if I pick the wrong niche?” And the fear is justifiable. After all, if you pick the wrong niche and spend [...]
Top Ten Questions to Identify Your Niches
So, we know that having a niche is important. And now we know how to identify a good one. So, this is all great in theory – but how about in practice? What about in your particular situation. So, where do you even start? This is the hardest part. Identifying your niche(s). After all, you [...]
Eighteen Examples of Effective “Niches in One Sentence”
Radical Business: We help green, community-minded, conscious, holistic and locally owned businesses that are struggling with their cashflow, not attracting enough clients and keep ‘meaning’ to handle their marketing – but end up putting it off. Massage Therapist: I work with people in the Seattle BDSM community who feel embarrased when they go to a [...]
Your Niche in a Single Sentence
I used to be really confused about how to tell people who my niche was. It used to take me a whole page to do it. Now I can do it in a sentence. Now, in a single sentence, people I’m talking to know if they’re in my niche or if they know anyone who [...]
Menu of Possible Target Markets
Many people have a hard time picking a target. That’s pretty normal. Most people can’t even think of what a target would look like. So, below you’ll find a menu of options to get you started. This list is not meant to be exhaustive or complete. It’s just meant to get you thinking. A few [...]
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