marketing

How To Prove You’re Different

People have had rotten experiences with other businesses in your industry. You can’t just say, “We do it different.” So, here’s the question: What are the policies, the procedures, processes and the standards that your business holds that ensure your are different? Just one quick example on this, which I just thought of now and […]

How To Prove You’re Different Read More

The Benefits of Pay What You Can

The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man.  This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you

The Benefits of Pay What You Can Read More

Scroll to Top