irresistible offers

The Customer Values Question

  Years ago, I read the book Monopolize Your Marketplace. Though the title and tone is aggressive, it has some incredible content. The Three Roles of Marketing I teach come from this book. And, as I was working on a new project the other day and rummaging through some old notes, I came across the …

The Customer Values Question Read More

Thirty-Three Elements Service Providers Can Include in Their Premium Programs

  As you begin to develop your business model, it is helpful to begin with the end in mind. What’s your most robust offer? What’s the ‘gold’ level of your offers? What’s the premium, most in depth and comprehensive version of what you offer? There’s a good chance that this will pay half of your …

Thirty-Three Elements Service Providers Can Include in Their Premium Programs Read More

Easy is the new free

A few years ago my friend Brandy Burdeniuk said something to me that I’ve repeated many times since. “Easy is the new free.” Are there a lot of free things out there on the internet these days? Sure. But while that might save you money it could be very expensive in terms of your time. …

Easy is the new free Read More

What if I Can’t Guarantee a Result?

This is a blog post I’ve been meaning to write for years. Fairly often, in workshops, the question (and it’s a very good one) comes up: “What if I can’t guarantee a result?” That question usually emerges from the shiny palace of conversations about creating guarantees, and better than risk free guarantees, doing clever and …

What if I Can’t Guarantee a Result? Read More

Seven Lessons that Daily Dance Can Teach You About Making Better Offers

  If you’re thinking of creating online programs (or are super into dance) check this out.   My dear friend, colleague and client Erica Ross and her partner in crime Vanya Laporte has just co-created a wonderful new online program that I think nails things from a marketing perspective. I’ve known Erica for many years. We met when …

Seven Lessons that Daily Dance Can Teach You About Making Better Offers Read More

Shopping Cart
Scroll to Top