Tim Emerson is a graduate of my Niching for Hippies course and someone I did a case study on a while ago. He’s also a big believer in the power of slow marketing. When Tim told me that he had over 8,000 fans on his facebook page whereas I only have a half of that, […]
Guest Post: How I added 8,000 Facebook fans in 5 months Read More
This is an email primarily about how to build a solid following and, primarily, how to get people to ‘opt in’ to receive your email newsletter. I want to submit that there have been four generations of approaches to getting permission to be in touch with potential clients. And that what worked four generations ago,
the four generations of opt in marketing Read More
Could you add 10,000 to your email list in the next 90 days? PJ Van Hulle thinks that, while it might be lofty – with the right pieces in place, it’s not an unachievable goal. I really love PJ. She’s one of the most genuine people but also so much smarter about online marketing than
“How Do I Grow My List?” An Interview with PJ Van Hulle Read More
There’s an incredible power in being a ‘hub’ in your community. When people get that you’re genuinely committed to the well being of your community, they will trust you more. While everyone is running around trying to get status, you are gaining stature in the community. Paris Hilton has status. Oprah has stature. And, one
Seven Community Building Lessons in Becoming a Hub Read More
Tim Emerson is a trooper. He participated in the Niching for Hippies program I ran in the summer of 2012. And, like many, he struggled with this idea of niching. I can’t even count the number of times he’d come to the group with what he thought was (finally) a workable niche, only to get
niche case study: healing for healers Read More
Tomar is such a wonderful down to Earth woman who’s so inspired about helping to shift things in the world in a positive direction. She participated in my last Niching for Hippies program and we got along like two peas in a pod because of our mutual distaste for overly hyped and pushy marketing. Basically,
niche case study: birthing your sacred work Read More
How would you like it if clients loved you so much they drove three or four hours to see you? They will if it feels like it’s a fit. I just got this note from a client of mine, Tim Emerson. And it reminded me of the importance of the slow marketing approach and how
mini case study – slow marketing really works Read More
Bryan Welsh is likely not someone you’ve heard of. But if you’ve ever read Mother Earth News, Utne, Natural Home & Garden, The Herb Companion, Grit or The Farm Collector – then you’ve read one of the magazines his company Ogden Publications owns. And, last night, I had the pleasure of seeing him speak at
three marketing lessons from the man behind mother earth news Read More
A lot of people want to get discovered. They dream of speaking on big stages to tens of thousands of people. They dream of being on Oprah. They dream of having a best selling book. My frank opinion is that 99% of these people are not ready for that kind of spotlight. To be even
Are you ready for the spotlight? An interview with PR genius Nancy Juetten Read More
I invite you to give up trying to change people’s minds. People can be a lot like this child – stubborn. They don’t like being pushed around. Or told they’re wrong. This is the core challenge of marketing I think. Or a core blunder. Or something. Trying to convince people that we are right and
stop trying to change minds Read More