One of my biggest critiques of the personal growth and new age movements (and capitalism in general) is the addiction to unending growth. Stated another way: the belief that freedom comes from a lack of limits. Stated another way still – the addiction to control. I wrote about this extensively in a blog post a […]
Finding Freedom in Business Read More
Regarding your business headshot, here are three possible scenarios: SCENARIO #1: No Photo. This is terrible. Reading a bio without a photo feels hollow. They get no sense of you as a ‘person’. You will seem abstract. SCENARIO #2: A Bad Photo. This might even be worse. I can’t tell you how many ads I’ve
Three Headshot Photo Scenarios Read More
Let me give you some before and after examples of good and bad photos with explanations from my pal and genius photographer in Toronto, Donna Santos. To the right is an example of a great photo. It’s of my friend Ingrid Crynz. This is how good you want your photo to be. To the left
Examples of Great Headshot Photos Read More
Robert Cialdini used to be a patsy. He’d fall for every sales trick in the book. He just couldn’t say ‘no’ to the door to door salesman. But then one day he wondered if it was because he was a patsy or because they were using covert tools on him that made it very hard
Influence: The Psychology of Persuasion Read More
If you’re like me – you hate hype. You hate slick anything. You hate pressure and pushing. And yet – you’ve got something valuable to offer. This is the quandry of many a hippie in business. The need to market – and yet the shame surrounding the marketing. Here’s a provocative question that Thomas Leonard
The Top 10 Ways to Market Your Talents Shamelessly Read More
By Corwin Hiebert, an entrepreneur from Vancouver, Canada, who specializes in strategic event design, marketing, and creative talent management. His company, Red Wagon Management, produces and hosts CREATIVEMIX – Vancouver’s Ideation Conference. You can follow Corwin at www.twitter.com/corwinhiebert In the midst of all the planning, we event managers often have the difficult task of leading
Each of these components can help you attract more brand new clients and each level can help you get the most out of your existing relationships. The first component is the niche. The niche is your target market. It’s who you’re going after. This is the center of any marketing. When I talked to Dominic
The Four Keys to Getting New Clients Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: Tad, where does Pay What You Can seem to work best?
Where is Pay What You Can Most Useful? Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man. This material will be compiled into a book called “Pay What You Want” in 2011. Robert: We’ll talk later about what you’re making now and how you
The Benefits of Pay What You Can Read More
The following is an excerpt taken from an interview I did with the brilliant Robert Middleton. A lot of my core marketing philosophy, I got from this man.Pay What You Want” in 2011. This material will be compiled into a book called “ Tad: It’s funny. I think it’s actually used a lot more than
Where is Pay What You Can Done? Read More