When we look at online marketing, video is becoming huge.

Consider this video from Eliese Watson (pictured right) of Backyard Bees from Calgary. It’s 90 seconds long but tells you the basic info about the organization and why it exists.

Video has so many benefits – but the central one is that, unlike text, video can combine rich visuals and music and audio for a much stronger visceral impact.

It can get across the vibe and quirk of your organization and you as a person far better than text often can.

Enjoy watching this video . . .

[vsw id=”pXYyEQYR0aQ” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

And then go and check out their website:

http://www.backyardbees.ca

 

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