The Power of Sticking Around Long Enough

patience1-1It’s happened a number of times to me now.

I meet someone or some across a business which provides a product or service that I see as needed and that I might want to recommend.

And then they go out of business. Or they stop doing that thing.

And it’s often before I’ve really had the chance to get to know them or had much occasion to spread the word about them. It’s frustrating because I love knowing who to send people to if I can’t help them.

I’d be speaking with someone and say, “Oh yeah. John does that kind of work. He’s great.”

And then someone would overhear me and say, “Oh. John stopped doing that a few months ago. Now he’s onto this other thing.”

Niche switching is a natural thing to do. It happens all the time. There’s nothing wrong with it. It’s often exactly what you need to do.

But it takes a while for a reputation to be made. It just takes time and most people quick or change direction before they get there. They’re digging a well and, a foot before they hit water, discouraged, they stop digging there and start digging somewhere else and so they never reach the life replenishing stream under the ground.

In business, those waters are the natural flow of word of mouth that sends you business without you even lifting a finger. It’s the power of becoming a hub, becoming a trusted advisor, expert or ‘go to person’ in any particular arena. That does the marketing for you. If you stick around long enough, hustle while you do it and connect with other hubs in a good way, without three years, everyone knows who you are and what you’re about.

If you work on the issue of trauma for three years in a community and do your best to get the word out there, keep at it.

If you do a unique kind of yoga, have a niched permaculture business, have a business based on a particular target market, or based on a particular thing you’re offering, if you have anything even close to resembling a niche, you do a great job and you stick around long enough in business, you will develop a reputation as someone to go to for particular issues or for particular things. Just by having stuck it out long enough you will have a name in town for doing things. Most people give up on this too soon.

But it takes time.

Most entrepreneurs don’t stick around long enough to really get known for anything.

Most entrepreneurs do not persist and play the long game.

About Tad

  • David Jurasek

    Tad,

    This is in my view, another great blog with a powerful idea worth heeding. You need like a Ted talk about just this.

    I can relate personally because I have the benefit of both sides of this coin. Having three streams of my professional life be so deep and developed that I am practically the guy everyone comes to for this (being a successful creative arts therapist, teaching Playback Theatre in Ontario and doing Martial Arts as therapy with tweens).

    And, at the same time, every time I develop a new niche, I do seem to drop it after a couple of years, just as it starts taking off and gathering momentum. Haha! I think the key discernment here is…

    Am I dropping this niche because I am bored, feeling scared, or just impatient?

    or…

    Am I dropping this niche because deep down I really feel and suss out that it is not best for me to continue? In this case, another call awaits me which is deeper and more promising, perhaps.

    Hard to distinguish sometimes, but ultimately super important to do so, I believe!

    Thanks again from giving another valuable perspective to consider!

  • Amen. “Am I dropping this niche because I am bored, feeling scared, or just impatient?

    or…

    Am I dropping this niche because deep down I really feel and suss out that it is not best for me to continue?”

  • James Zakaria

    Tad:

    These are great videos about persistance & building your art in the dark. Thanks for sharing.
    I run a network of 90 Business Meetup groups & suddenly found myself with 300 organizers helping me. I felt terrible when we had meetings with no attendees, volunteers who don’t show up or quit, complaints about our marketing, but I know that the world needs our groups badly (even if they don’t know it yet).

    If Van Gogh can paint for years without an audience, I can keep going for another 9 or 10 years even with a small group of followers….

  • may your people find you and you find them James