Industry Report: The State of Online Course Creation

At some point in your life as a conscious entrepreneur, teaching an online course may be to be the next logical step.

You’ll want to help many more people, without the constraints of space and time. You’ll want to make an impact beyond your live group workshops or one-on-one sessions.

The best thing is, marketing your online course won’t feel gross when you know it will change your students’ lives. As someone who has sold online training programs, I can tell you it feels wonderful to promote and deliver a product when you’re confident it will truly help others.

Many online course creators believe their students’ success is the most important measure of their own success, as a recent survey by Firepole Marketing found. The rest of the findings are summarized in the infographic below. If you’ve tried making your own online course, or are thinking of doing so in the near future, these findings will interest you. You can learn more about what Firepole Marketing is up to here and read the full study here.

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  • Harmony Gates

    Weirdly this survey concludes that a primary motivation, or ‘reason’ to create an online course is money, when their survey results don’t show this at all. ;(

  • Lisa Baker

    hey Harmony, thank you — that’s a GREAT point! Definitely not what we meant to convey…you’re right, the data definitely shows that primary reason people want to create courses is to make a difference and help their students. That’s a type of success that’s hard to measure in a survey, though…and also, if your course isn’t making money, then eventually it’s not sustainable to keep offering it.

    (I’m the outreach coordinator for Firepole. :) )