Marketing 101 for Holistic Practitioners

Six Week Program

 

PRIVATE FACEBOOK GROUP:

http://www.facebook.com/groups/263757290358869/

 

BASIC CALL FORMAT:

  • ahas from last week
  • questions from last week and homework review
    open group to new people to join
  • content
  • Q & A
  • open phone lines for non fb users
  • open group for new people to join
  • homework

 

WEEK 1: The Three Core Elements of Building a Thriving Practice

TO LISTEN TO THE CALL:

LINK TO DOWNLOAD THE AUDIO OF THE CALL:

(cut and paste the link above into your browser and it should let you download it. if that doesn’t work go to – http://marketingforhippies.com/?attachment_id=6608 and right click on the link there that says “Six Week 101 – Call #1” there in green)

TO READ A TRANSCRIPT OF THE CALL: click here

RELATED BLOG POSTS:

http://marketingforhippies.com/free45/

http://marketingforhippies.com/three-foundations-of-a-thriving-business/

http://marketingforhippies.com/collapse-posturing-and-composure/

PDF DOWNLOAD OF BONUS IN DEPTH MATERIAL:

http://marketingforhippies.com/wp-content/uploads/2012/01/week-one.pdf

 

WEEK 2: Your Platform

TO LISTEN TO THE CALL:

LINK TO DOWNLOAD THE AUDIO OF THE CALL:

http://marketingforhippies.com/wp-content/uploads/2012/01/Six-Weeks-Week-Two-Audio.mp3 

(cut and paste the link above into your browser and it should let you download it. if that doesn’t work go to – http://marketingforhippies.com/?attachment_id=6649 and right click on the link there that says “Six Weeks – Week Two – Audio” there in green)

TO READ A TRANSCRIPT OF THE CALL: click here

PDF DOWNLOAD OF BONUS IN DEPTH MATERIAL (same as last week):

http://marketingforhippies.com/wp-content/uploads/2012/01/week-one.pdf

HOMEWORK:

Draft up a one page (times new roman, size 12, single spaced type thing) summary of your Platform broken down into all six components (i.e. Boat, You, Journey (who, problem, result), Point of View, Why, Island C) and share it as a document in the facebook group.

Then read and share your honest reflections of four other people’s between now and the next call.

 

WEEK 3: Your Perfect Client

TO LISTEN TO THE CALL:

LINK TO DOWNLOAD THE AUDIO OF THE CALL:

(cut and paste the link above into your browser and it should let you download it. if that doesn’t work go to – http://marketingforhippies.com/?attachment_id=6685 and right click on the link there that says “Six Weeks – Week Three – Audio” there in green)

TO READ A TRANSCRIPT OF THE CALL: click here

PDF DOWNLOAD OF BONUS IN DEPTH MATERIAL:

http://marketingforhippies.com/wp-content/uploads/2012/02/niching-for-hippies-supplemental-material.pdf

HOMEWORK:

Write up a brief 250 word description of one of your small circles. What’s a small circle? Check this out:

http://marketingforhippies.com/big-circle-little-circles/

To help you hone in, focus and flesh out the small circle a bit, go answer these questions:

http://www.facebook.com/groups/263757290358869/doc/273571572710774/

 

WEEK 4: The Container

TO LISTEN TO THE CALL:

LINK TO DOWNLOAD THE AUDIO OF THE CALL:

(cut and paste the link above into your browser and it should let you download it. if that doesn’t work go to – http://marketingforhippies.com/?attachment_id=6751 and right click on the link there that says “Six Weeks – Week Four – Audio” there in green)

TO READ A TRANSCRIPT OF THE CALL: click here

HOMEWORK:

come up with a ‘niche project’ for your small circle. give us the summary in 250 words or less in a document on the facebook group page.

what’s a niche project?

read this:

http://www.facebook.com/groups/263757290358869/doc/277868642281067/

 

WEEK 5: The Paths

TO LISTEN TO THE CALL:

LINK TO DOWNLOAD THE AUDIO OF THE CALL:

(cut and paste the link above into your browser and it should let you download it. if that doesn’t work go to – http://marketingforhippies.com/?attachment_id=6793 and right click on the link there that says “Six Weeks – Week Five – Audio” there in green)

TO READ A TRANSCRIPT OF THE CALL: click here

HOMEWORK:

okay. so the homework this week is to delve deeper into the niche project idea. to pick one particular, small circle niche – and develop something wonderful and particular for them.  if you’ve not gotten this yet – keep digging. If you have, keeping working it – can you make it even more wonderful? i bet you can. and, in the back of your mind, I want you to start thinking about what the best paths might be to help people find it.

WEEK 6: The Paths Continued and Q & A

TO LISTEN TO THE CALL:

LINK TO DOWNLOAD THE AUDIO OF THE CALL:

(cut and paste the link above into your browser and it should let you download it. if that doesn’t work go to – http://marketingforhippies.com/?attachment_id=6824 and right click on the link there that says “23-Feb_18-03” there in green)