The Art of Relevance 

A hands-on, practical and candid teleseminar on how to get your ideal client’s attention and have them saying, “That’s me!” vs. “So what.”

60632982 - the sea around the island in the distance

Monday, November 7th, 2016

1pm-2:30pm MT (local time in Alberta, Canada)

$25 usd

The first job of marketing is to get people’s attention.

That’s job #1. If that job isn’t accomplished, nothing else matters.

And it’s not an easy job because you’ve got about three seconds to get someone’s attention when they come across your website. When your ideal clients hit your website, blog or sales page you want them to read your words and say, “That’s me! This was written just for me!” not, “So what.”

Remember this always: the confused mind says “no.”

If people look at your posters and brochures and don’t see how what you’re doing is relevant to them (or those they care about) it’s over. You might be the best person in the world to help them but if they don’t see that? It’s over.

Most marketing that I see, particularly amongst life-coaches, holistic practitioners, and other service providers, fails this relevance test. It’s so unclear and fuzzy.

Why?

There are a lot of reasons, but here’s the primary one: all they do is talk about the boat.

Here’s what I mean.

Your ideal clients are currently on Island A where they’ve got some problems with which they’ve been struggling. They want to be on Island B where there’s a result that they’re craving. Your business is like a boat that can take them from one island to the other.

If you are a service provider, then what your clients care about is the journey, not your boat.

And so, when your marketing is only talking about the boat (i.e. talking only about your modality) you’re going to lose out on anyone who doesn’t already know about your modality.

Are there some people looking to hire someone who’s an expert in a certain modality? Yes.

Are there some people for whom your qualifications in said modality will be the main criteria of whether or not you’re relevant? Most likely.

But that’s maybe only 5% of your ideal clients. The rest, who you could absolutely help, have no idea and get confused when you talk about it. And the confused mind says “no.”

“Okay,” you think. “Simple enough. I just have to articulate the problem I solve and the result I offer. Easy enough.”

You’d think so but this is actually the major sticking point of most of the people who come to my workshops. I have literally spent two days of a weekend workshop helping people through the swampy quagmire of this.

Is it simple? Yes.

Is it easy? No.

There are so many place this can go wrong.

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What Will Happen in This Teleseminar:

This teleseminar is going to be entirely interactive and hands on.

You’ll be asked to state what you do in the following format, “I help _____ (kinds of people) struggling with _______ (problem/symptoms) to get _______ (result/craving).”

What could be easier?

Plenty.

Any teaching during our time will come from what you write. Nothing in this call will be abstract theory. You will get candid and encouraging feedback from myself and from everyone else on this call.

Want to get a taste of what that will be like? Read this.

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Who is This For?

  • Service providers who are struggling with their niche and can’t seem to articulate what they do in a way that people get it. If this sounds like you, then clarifying your Island A is almost certainly the heart of your issue.
  • Business coaches whose clients are struggling to clarify the problems they solve and results they offer, who wouldn’t mind having a handy resource to share with those clients. Also for those business coaches who want to have a firmer grasp on this issue for themselves.
  • Those who sell products that could solve multiple problems and help people accomplish multiple outcomes.

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Who is This Not For?

  • If you primarily create and sell art this teleseminar is likely going to be far less relevant for you and I would encourage you check this out instead.
  • If you’re already getting all the kinds of clients you want by simply promoting your modality, then my hat is off to you. And with a deep and courtly bow and my sincere congratulations, I tell you that this is not the teleseminar for you.

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Teleseminar Price: $25 usd, plus there are some options with eBook as well, see below for your options.

Warmest,

Tad

Teleseminar: The Art of Relevance
Teleseminar: The Art of Relevance
Monday, November 7th from 1pm-2:30pm MT (local time in Alberta, Canada)

Please note: price listed in USD
Price: $25.00
Teleseminar: The Art of Relevance + The Art of Relevance eBook & Workbook - SAVE $15!
Teleseminar: The Art of Relevance + The Art of Relevance eBook & Workbook - SAVE $15!
Monday, November 7th from 1pm-2:30pm MT (local time in Alberta, Canada)

Please note: price listed in USD
Price: $50.00
Teleseminar: The Art of Relevance + 3 eBooks - SAVE $35!
Teleseminar: The Art of Relevance + 3 eBooks - SAVE $35!
Monday, November 7th from 1pm-2:30pm MT (local time in Alberta, Canada)
PLUS 3 eBooks:
- The Art of Relevance eBook & Workbook
- The Niching Nest
- Crystal Clear: Five Simple & Proven Ways to Describe What You Do So That People Get it (Even if it Seems Hopeless)

Please note: price listed in USD
Price: $100.00
Teleseminar: The Art of Relevance + 3 eBooks + Private Coaching - SAVE $135!
Teleseminar: The Art of Relevance + 3 eBooks + Private Coaching - SAVE $135!
Monday, November 7th from 1pm-2:30pm MT (local time in Alberta, Canada)
PLUS 3 eBooks:
- The Art of Relevance eBook & Workbook
- The Niching Nest
- Crystal Clear: Five Simple & Proven Ways to Describe What You Do So That People Get it (Even if it Seems Hopeless)
PLUS 1 Hour of Private Coaching


Please note: price listed in USD
Price: $300.00