Tools and Resources from Other Brilliant People:

During my workshops I often recommend resources that I’ve come across. You might not ever be able to make it to one of my workshops and it would be a shame for you to miss out. Below are my hand picked, cream of the crop resources that can most help you to grow your business.

Here’s a curated collection of my favourite products from colleagues that I seem to consistently recommend to my clients.

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Screen Shot 2017-03-05 at 3.59.03 PMCourses Worth Sharing

The average dropout rate for online courses is 70-97%. We need to step up our game and build better eCourses. This interactive micro-site will teach you the art of crafting unique, high quality courses that stand out and get shared. It’s quick, easy and enjoyable. No opt-in required.

To check it out CLICK HERE.

 

Heart_Gears_Inverse2Business Readiness Assessment by Heart of Business

So many entrepreneurs have no idea why they’re not succeeding. Are they ready and not taking enough action? Or are they taking action but not yet ready? It makes a big difference. If you have the right platform and foundation built then you should just start getting out there and hustling hard and you can expect some results to come in short order. If not, then most of your attention and energy needs to go into building the foundation. That’s just reality. The problem is that people really have no idea where they are in the process and my dear colleague Mark Silver has come up with a simple and brilliant readiness assessment you can use to find out exactly where you are in the predictable process of growing your business. Every successful business goes through the exact same stages. If you know the stage you’re at it’s a tremendous relief and also focuses you on doing the work required of you at that level. The assessment is free.

To take the assessment CLICK HERE.

 

HOB_Foundations3_LogoTag_2016_0304a_FNLFoundations 3: Accelerating Growth – A home study program that addresses the more advanced topics you need to help your business accelerate by Heart of Business

In the early stages of business building the main focus is just figuring out how to get clients and money in the door in a consistent way.

Get just half-way effective with that, not even making home runs, and you’ll be hitting limits because 3 areas of your business aren’t working well.

Specifically, these 3 areas:

  • Systems: At a certain point aspects of the business need to almost run themselves, or you get overwhelmed. Do you need to think about every breath your body takes? No. Similarly you shouldn’t have to think about every detail your business takes care of. But you also don’t want systems that create distance and lack of connection and heart with the people who are coming to you.
  • Business Model: If your income feels maxed, or hard to come by, based on your energy–look at your business model. The struggle is a signal that your business model needs a tweak (or maybe a radical change) so you can make more money without exhausting yourself, working more than 24 hours in a day, or feeling gross and charging too much.
  • Teams (In two parts): You may never have payroll employees, or you might. Either way, it’s simply impossible to do it all alone. How you (part 1) identify/build your team and (part 2) lead those folks will make the difference between destroying all of your profitability by giving your money to other people, or developing a truly supportive, easy-to-run business.

When you have these 3 elements working together: a profitable business model, heart-centred systems, and a team of helpers you love, then your business can finally be fun and fly at whatever level you are hoping for it.

To learn more CLICK HERE.

 

copywritingintensiveHeart Centred Copywriting by Heart of Business

Writing sales copy, the words on a web page that present your offers to people, can feel overwhelming. It can also feel gross, strange, and intimidating.

How do you get the results you want–more people buying and responding–without sounding hypey or manipulative?

Having an effective, heart-centered sales page is one of the best tools for your business. Instead of spending hours and hours (and hours!) talking to potential clients one-on-one, people just click “buy.” You end up spending most of your time actually helping paying clients, instead of just trying to sell them.

The Heart-Centred Copywriting Intensive Study Program is an 8 module intensive home study to create a highly-effective and authentic sales page, plus how to create a promotional campaign to go with it.

To learn more CLICK HERE.

 

Screen Shot 2015-03-15 at 4.23.29 PMHow to Make Money Blogging

How do you make money from blogging? It’s a good question. I’ve been writing a blog on marketing for over a decade. I’ve written over 500 blog posts. I can safely say that my blog posts have been, and will continue to be, a core part of my marketing strategy. But it’s a topic I’ve only ever taught on once, for my colleague Bill Baren. I imagine I won’t be teaching on it again for a long time, which is why I was so excited when I got an email from my friend Danny Iny of Firepole Marketing telling me about the report he released the other day on how to make money blogging. Hooray for colleagues creating products so I don’t have to. It’s totally free, you don’t need to opt into anything… so check it out. There are a LOT of different methods covered here – including some you probably haven’t considered. Take a look, and I’d love it if you would let me know what you think about it if you check it out.

To learn more CLICK HERE.

 

 

How to Write a Lovable Home Page Your Clients Will Love

Your homepage is the part of your website that is absolutely, no questions, no debating it – the most vital part of your website. It’s the first thing people see and it makes or breaks you website. Full stop. Period. End of discussion. Any marketing consultant would agree with me on this. You’ve got about three seconds to win them over. Three seconds before they decide ‘this isn’t relevant to me’ or before they break out in a huge smile because they finally found something just perfect for them.

You want a homepage that is clear, loveable, honest, warm and compelling. You want a homepage that you love and are so excited to share with the people you meet. You want a homepage that your ideal clients land on and it’s as if they walked up to your home and you opened the door and said, ‘It’s you! Welcome!’ and gave them a hot cup of their favourite drink as they smell the wafts of their favourite meal coming from your beautifully crafted, oak wood front door.

This ebook can help you to create that better than anything I know.

You can learn more and buy when you CLICK HERE.

 

Bye Bye Boring Bio

We live in a day and age where people are more skeptical than ever about advertising, marketing and business. Cynicism is rampant. Dealing with faceless corporations in the age of facebook is losing its luster. In the age of social media – relationships matter more than they ever have. People are no longer buying from ‘companies’ they are buying from ‘people’. And the beginning of the relationship is them being clear about who you are and what you’re all about.

Relationships matter. So does authenticity. People smell bullshit faster than ever before. And attention spans are shorter than they’ve ever been. To sum it up: we live in an age of A.D.D. cynics. So you have to capture their attention FAST. And they need to get that you’re ‘REAL’ extremely quickly too. Within seconds of seeing your marketing materials (e.g. brochures, business cards, websites, posters) they will decide if you are relevant to them and whether or not they like and trust you.

Harsh but true. Your bio is the place they look to learn about who you are and what your story is.Your story is what they will or won’t connect to. If they connect to your story – they will overlook a lot of marketing gaffes. Your ‘about me’ page is one of the most

You can learn more and buy when you CLICK HERE.

 

screen-shot-2016-11-29-at-10-08-42-pmHey, Nice Package! Create packages your clients can’t keep their hands off.

My colleague Rebecca Tracey has created a program on one of the most important ideas in business – creating packages that sell. This is an immense relief to me as I didn’t want to do this one myself.

Most service providers struggle to get enough business. They sell their services session by session. But that’s a terrible business model. A much better business model is to build packages based on your clients problems and the results you help them get.

If you’ve been hearing about this idea of creating packages for a while and want to know how to do it – look no further.

To learn more CLICK HERE.

 

300x250-FearlessWork-Blue1-300x250 (1)Fearless Work

Fearless Work is a course to help creative professionals find more time and energy to work on their art or craft. It focuses on helping people prioritize what matters most, work smarter, make creative habits stick, and manage their fear around big risks and a packed schedule.

To learn more CLICK HERE.

 

Screen Shot 2016-01-07 at 7.51.28 PMBuild Your Own Retreat

“Do you want to add more fun to your business, create a greater impact, all while getting paid + feeling like you’re on vacation? Well . . . that’s a Retreat. If you want to host a retreat but you’re not sure where to start—I’ve got you covered: I know how exciting a retreat can be, and I also understand the overwhelming feeling of not even knowing where to start! That’s why I created this complete digital program for you: so that you can plan, launch + host your retreat with confidence.”

To learn more CLICK HERE.

 

RawOfficeThe Raw Office

Eco Forward Office Supplies.

To learn more CLICK HERE.