Tools and Resources from Other Brilliant People:
During my workshops I often recommend resources that I’ve come across. You might not ever be able to make it to one of my workshops and it would be a shame for you to miss out. Below are my hand picked, cream of the crop resources that can most help you to grow your business.
Here’s a currated collection of my favourite products from colleagues that I seem to consistently recommend to my clients.
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Your homepage is the part of your website that is absolutely, no questions, no debating it – the most vital part of your website. It’s the first thing people see and it makes or breaks you website. Full stop. Period. End of discussion. Any marketing consultant would agree with me on this. You’ve got about three seconds to win them over. Three seconds before they decide ‘this isn’t relevant to me’ or before they break out in a huge smile because they finally found something just perfect for them.
You want a homepage that is clear, loveable, honest, warm and compelling. You want a homepage that you love and are so excited to share with the people you meet. You want a homepage that your ideal clients land on and it’s as if they walked up to your home and you opened the door and said, ‘It’s you! Welcome!’ and gave them a hot cup of their favourite drink as they smell the wafts of their favourite meal coming from your beautifully crafted, oak wood front door.
This ebook can help you to create that better than anything I know. You can learn more and buy when you CLICK HERE.
We live in a day and age where people are more skeptical than ever about advertising, marketing and business. Cynicism is rampant. Dealing with faceless corporations in the age of facebook is losing its luster. In the age of social media – relationships matter more than they ever have. People are no longer buying from ‘companies’ they are buying from ‘people’. And the beginning of the relationship is them being clear about who you are and what you’re all about.
Relationships matter. So does authenticity. People smell bullshit faster than ever before. And attention spans are shorter than they’ve ever been. To sum it up: we live in an age of A.D.D. cynics. So you have to capture their attention FAST. And they need to get that you’re ‘REAL’ extremely quickly too. Within seconds of seeing your marketing materials (e.g. brochures, business cards, websites, posters) they will decide if you are relevant to them and whether or not they like and trust you.
Harsh but true. Your bio is the place they look to learn about who you are and what your story is.Your story is what they will or won’t connect to. If they connect to your story – they will overlook a lot of marketing gaffes. Your ‘about me’ page is one of the most
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