The Niching Nest (e-book version)Insights, Strategies and Unconventional Wisdom to Help You Find Comfort and Clarity in Your Niching Journey Why this book? Because niching is hard. The two qualities I have found that seem to characterize the whole process of niching for most people are confusion and discomfort. Many people have been struggling with this question of ‘What is my niche?‘ for years. And it can be immensely painful. The Niching Nest starts with an understanding of niching that is not common: that your niche is not simply your brand or target market but your role in the community. Click Here for more details.
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22 Myths About Building Your Practice: Learn Almost Two Dozen Ways You Might Be Unwittingly Sabotaging Your Own SuccessThis 53 page ebook delves deep into what I see as the 22 most pervasive and limiting myths that holistic practitioners, life coaches and permaculture folks often come to believe. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what is normal and what is possible. These myths determine what they do and don’t do in their marketing. Who Is It For?: Holistic practitioners who have been stuck in a plateau for a while in their business growth (and can’t figure out why). You must be open to the idea that what’s holding you back are your own unquestioned thoughts about business growth. Click Here for more details.
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Crystal Clear: Five Simple & Proven Ways to Describe What You Do So That People Get it (Even if it Seems Hopeless)Over the years, I have heard the following sentiment from a good chunk of my clients. “How the f#@* do I articulate what I do?!” Is this you? After you tell someone (who you genuinely think you could help) what you do they often say things like, “wow. that’s really interesting . . . say . . . I’ve got to get some punch . . .” You can tell that, the more you talk about what you do, the more you lose them. When you’re talking with someone you know you could help, you can just tell that they aren’t ‘getting it’. You have a strong sense that they way you’re describing what you do now (in person or in your marketing materials) isn’t as strong, compelling or clear as it could be. What you do is difficult to sum up into a nifty catchphrase (and you’ve likely tried a lot of different ways). It might feel like, “well, either have to say it in 5 words or 5000 words” but you can’t find the middle ground. You hate the idea of crafting a scripted ‘elevator pitch’ you need to memorize. If this is you, I think you’ll find there’s hope. As you work through this 46 page workbook, I predict you’ll begin to feel oceans of blessed relief pouring over you as the words come together and you begin to breathe again knowing that, next time you are faced with this question – you will have a clear and compelling answer. The answers you come up with will serve you equally well in person, in a brochure, on your website or in live talks. Click Here for more details.