Nuts and Bolts Marketing Tactics:
Grow Your Email List with “The Free Gift” Workbook: in ten hours or less you could have many more of your homepage visitors excitedly joining your email list – simply by offering them a thoughtful and useful free gift.
WHO IT’S FOR: “The Free Gift” workbook could be profoundly useful to you if you have your own website for your business, you’re excited about growing your email list, you’re crystal clear on who you are trying to reach, the problems they’re struggling with that you can help them solve and the results you’re excited to help them produce and you’re willing to make a one time investment of at least 5 – 10 hours to create something really extraordinary.
PRICE POINT: Sliding scale – $27/$47/$67
FOR MORE INFO OR TO BUY A COPY: Click here.
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AVAILABLE SOON: Service Providers: Learn Two of My Favourite Marketing Tactics to Rapidly Grow Your Practice
Holy nuts! This 60 minute interview with Eric Brown of BodyWorkBiz.com was so amazing. This hour is incredibly densely packed with actionable content and ideas to grow your practice. It’s got two of the best ideas I’ve ever heard of.
WHO IT’S FOR: This interview could be profoundly useful to you are a service provider (e.g. a life coach, a holistic practitioner etc.) and you’ve got more time than money right now and you wouldn’t mind learning some low and no cost approaches.
PRICE POINT: Sliding scale – $19/$29/$39
FOR MORE INFO OR TO BUY A COPY: Click here.
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Big Picture Marketing Strategy:
AVAILABLE SOON: Get Scads More Interest in Your Work with the “How Do I Articulate What I Do?” Workbook
This 27 page workbook describes how to clearly and compellingly articulate what you do and why people should do business with you (no matter how common or complicated what you do is).
WHO IT’S FOR: Service providers who want some hand holding on how they can avoid blank looks, glances at watches and the death grip of, ‘ . . . wow. . . sounds interesting . . .’ and be more magnetic than the lure of the snack table. This will be of particular interest if what you do is little known, hard to describe or generally seen as a bit ‘out there’. It will also be really useful for people who do something where there’s a lot of competition (e.g. yoga teachers, massage therapists, real estate, plumbers etc.)
PRICE POINT: Sliding scale – $19/$29/$39
FOR MORE INFO OR TO BUY A COPY: Click here.
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Learn Almost Two Dozen Ways You Might Be Unwittingly Sabotaging Your Own Success with the “22 Myths About Building Your Practice”
This 53 page ebook delves deep into what I see as the 22 most pervasive and limiting myths that holistic practitoners often come to believe. This is my belief: most practitioners fail not because it’s inevitable, but because they believe certain myths about building their practice. They are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what is normal and what is possible. These myths determine what they do and don’t do in their marketing.
WHO IT’S FOR: Holistic practitioners who have been stuck in a plateau for a while in their business growth (and can’t figure out why). You must be open to the idea that what’s holding you back are your own unquestioned thoughts about business growth.
PRICE POINT: Sliding scale – $19/$29/$39
FOR MORE INFO OR TO BUY A COPY: Click here.
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AVAILABLE SOON: Learn How to Talk With Potential Clients About Your Practice Without Ever Feeling Anything But Wonderful in “The Heart of Selling” Interview
a 60 minute interview transcript with Mark Silver of www.heartofbusiness.com
Oh man. So I asked Mark if I could interview him about selling focusing on two things: 1) how do you engage in the initial selling conversation – booking the first appointment 2) how do you get people to rebook. And wow. He not only delivered practical ideas but totally reframed the whole conversation in my mind. If selling feels hard to you I think you’ll love this.
WHO IT’S FOR: Holistic practitioners who feel really uncomfortable about the thought of trying to get someone to book the first appointment with someone because they’re terrified of coming across as pushy. Als0 – those who feel really uneasy about asking clients to rebook at the end of the session.
PRICE POINT: Sliding scale – $19/$29/$39
FOR MORE INFO OR TO BUY A COPY: Click here.
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“there are two unconventional things
to know about all of the products
you see above”
UNCONVENTIONAL THING #1 – All of the following products carry my 110% ‘hippie marketing’ guarantee: If, for any reason, you don’t think that the product was worth the money and time you spent on it, just send me an email and I’ll not only refund the price you paid – but also 10% extra out of my own pocket as a small gesture to say ‘thanks for taking the risk.’ No hassle. No funny business. No hard feelings. The only thing I ask is that you give the materials and honest chance and do your best to apply whatever makes sense. And if you don’t like it – I’d love your ideas on how to make it better.
I want you to be able to say that you at least made a small profit from anything you purchased from me.
UNCONVENTIONAL THING #2 – Sliding Scale Pricing: Also – many of the products below are available to you on an honest to goodness, honour system, sliding scale. I want this information to be accessible and never have someone not be able to purchase it just because they can’t afford it.
We need more good people succeeding at their good businesses. I’d rather see a world with more people being reached by the effective marketing of permaculturists, green businesses, holistic practitioners etc than less. And I think by keeping the pricing accessible we can help that. I trust that people who can afford to pay more will and those for whom things are a little tighter at the moment are most welcome to pay at the lower end.
Here’s how it works: For each product below you will get three pricing options to pay (e.g. $27, $37 or $47). You select one of those prices that feels right for you and that’s what you pay! Easy. And then you will immediately be emailed a receipt and a link to where you can download the product. Some prices will be modest and other ones with be a bit more boutique. But I’ll do my best to make sure that there’s a lot of affordable stuff (on top of all the free stuff on this site)
Important: This isn’t about charity. It’s about community. It’s about all the ways we can support each other. We’ve all been through tough times and it’s good to know we can be there for each other in those times. Community matters more than money. The ability of people to meet their needs and get support with dignity matters more than profits.
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