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Guest Post: What Packages Are, Why They Matter, Three Big Mistakes People Make With Them (and what you can do instead)

by Rebecca Tracey of The Uncaged Life This blog post is about the three big mistakes you might be making with your packages. Of course, this assumes you know what I mean by the word ‘package’ and, if you do, that you are currently offering packages. But let’s start with this… Since I started my […]

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The Six Kinds of Messages

Don’t market yourself, market your message. This is a theme I’ve been exploring over the past week. If you’re reading this, then you may have already read my post about what a message is and why it’s so important to have one. So, I thought it might be good to explore the different kinds of

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if you’re stuck with who, go back to what – seven thoughts on niching from the inside out

Niching can be hard. And sometimes people can just feel so stuck in the process. So here’s my thought of the day: If you’re totally stumped on the WHO go back to the WHAT. I just had a kick ass conversation with my friend and colleague Rebecca Tracey of The Uncaged Life (the beauty pictured

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pay what you can and cheesecake

So . . . I just got featured on a blog by one of my favourite people in Canada – Rebecca Tracey (pictured here).  I thought you might enjoy reading it. It’s about cheesecake and the benefits of the Pay What You Can economy. For some people, offering services and events on a PWYC basis

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