Niching for Hippies – Interview with Michael Margolis

 Niching for Hippies   Interview with Michael MargolisMichael Margolis is my marketing bro. We’ve never met in person but from moment one of connecting with each other we were instant pals. Michael understands the power of story in marketing better than most people I know. And, in the lead up to my Niching for Hippies program, it occurred to me that Michael might have some insights into how story and niche marketing intersect. 

And boy did he ever. 

You can watch the video of the conversation below and read the summary of his thoughts below that.

 

 

What do you think is missing in the conversation about niching? What do you see that you think others are not seeing that could help people find their niche?

Stop trying to be anything but yourself. Storytelling is not about selling shit, its about giving a shit. Same goes with niching. You can’t dominate or own your marketplace but you can own your story. Be the story of who you were born to be. That’s natural authority.

What’s most important in niching? What’s a distraction?

“Believe in yourself, and stop trying to convince other.” – De La Vega

Trying to be something or somebody you’re not.

Can you list three of your favourite examples of successful, niche businesses?

You
The Lhassi-man at Marin Farmers Market

How do people know if they have a good niche? What’s the most important criteria to know if you have a solid niche?

when they start having fun, their work becomes a labor of love, and they are saying NO more often and more easily.

You feel seen, heard, and recognized. You’re able to say NO on a regularly basis to those prospects and inquiries that don’t fit your niche/focus

What’s the simplest, most direct and most effective approach to finding your niche?

Find the narrative throughline/arc of your life that explains why you do what you (what’s the riddle you’re trying to solve)

For more info or to sign up for the Niching for Hippies program, just go here: http://nichingforhippies.com/ 

About Tad

  • bram

    wow, what an inspiring interview! Thanks Tad and Michael

  • http://marketingforhippies.com Tad Hargrave

    glad you liked it bram. michael is the man.

  • http://www.thewordchef.com/ Tea Silvestre, aka Word Chef

    Really enjoyed this interview, Tad. Especially since I’ve been struggling to make sense of the “Slow Marketing” movement I was hoping would take off. It’s clear to me now that I’m in the “long walk home” part of the story and need to figure out how to resolve the slow marketing ethos with making a living NOW. Definitely food for thought, here.

  • http://marketingforhippies.com Tad Hargrave

    so glad you liked it. and yes Tea – i think you’ve nailed it – that’s the riddle you’re trying to solve, “how to resolve the slow marketing ethos with making a living NOW” maybe THAT’s what the slow marketing movement is all about.