micro case study: author gives sample of his writing.

IMG_7839I was just picking up an order of books from Audrey’s Books (an independent local bookstore in Edmonton) and I saw this little ‘book preview’.

And I thought it was a great example of a pink spoon in their marketing. Giving people a free sample of what you do. A taster. I’d heard of previews online or in magazines but never a mini book excerpt I could take with me. And it was right there on the counter where I was paying, so easy for me to see it.

For more thoughts on book publishing read these.

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