On the upside marketing can be a beautiful thing. It can bring clarity and structure to getting word out on green things that the world needs. It can be a force the empathizes with and heals people’s insecurities.
On the downside, it can be the very force that fosters those insecurities.
And of course, there’s hardly an area where this is more true that with the way that marketing not only plays to women’s insecurities – but is actually in collusion with creating them.
There’s the old truism that sex sells. And, I suppose, if what you’re offering can legitimately help people have more and better sex (e.g. dating coaches, relationship and sex coaches – then there’s nothing wrong with that. But when you are using women and sex to imply that ‘buying this product will get you laid’ and using women as objects and trophies – what does this do to women’s view of themselves? It’s the basis of Dove’s ‘Real Beauty‘ campaign. And what do commercials (like those of Axe Bodyspray) do to the way that men see themselves?
So, ask yourself, is my marketing healing the world or hurting it?
Here’s a clip from: Killing Us Softly 4: Advertising’s Image of Women.
What do you all think? Please share your comments and reflections below.
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