Rebecca Tracey of The Uncaged Life (pictured right) is one of my dearest colleagues. She’s produced solid, reliable content with an attitude and personality that is unique to her.
She’s getting ready to launch her program Uncage Your Business in a few days and I wanted to do the best possible job at introducing her and her content.
So here are eight, big business-building thoughts from her.
The first six are quick, straight-to-the-bottom-line blog posts (I’ve included some teaser text for each of them but you can click on the links to read more).
The last two are videos that require (and are worth) an email opt-in.
“Unless your business is super solid and you are crystal clear on what you do, who you work with, and how you do it, any efforts to build a website or come up with a great logo are a massive waste of your time.”
Thought #2: 3 Reason You Need to Be Selling Packages
“If you’re a coach or any other kind of solopreneur who wants to be able to work online, you might have heard me bang on and on about how to create your packages for your business. But after chatting with some people in my free Facebook community, I realized that the idea of packages may be new to you, and not entirely clear.”
“My take on niche is simple. Forget avatars. Forget ideal client. Forget age ranges and demographics. Focus on PROBLEMS.”
Thought #4: Your Message And Why It Matters
“The only way you will get clients is if they can understand what you do and see that it’s something they need. If you can’t describe it or get all wordy and stay with the higher level stuff, no one will get it and their eyes will gloss over and they will head for the drink table before you even finish your 5 min rambling elevator pitch.”
Thought #5: The Best Way to Get More Clients Quickly
“I’m all about the slow build and taking the time to build something solid and sustainable – but I’m also all about paying your rent and being able to eat and stuff. So here’s what I recommend for getting clients right NOW in your business, while you work on the more sustainable methods in the meantime.”
Thought #6: 3 Ways to Sell More
“We have all seen it (and let’s be honest, we’re all sick of it). The vague, wishy washy, “sounds nice but I’d never buy it” kind of offers. The ones promising you authenticity, your best life and business, that promise to help you thrive, or raise your vibration, or find vitality, or claiming they will help you leap over the hurdles in your business (and life!), help give you energy for new possibilities. And so on. Hell, you might even be sick of your OWN packages and descriptions of your services (you wouldn’t be the only person reading this who feels that way). And being sick of your own work is NOT good for business. So how to we clear away all the clutter and actually create packages that offer results, and then sell those packages in a way that actually speaks to people?”
Thought #7 (12-min video): Why you’re not making any money in your business
Thought #8 (20 min video): How I Grew My Business Quickly
If you haven’t already, I encourage you to check out her Uncage Your Business program.