if i had to start again

I just saw this video from my colleague Nancy Juetten. She’s someone I’ve featured on my blog a number of times, especially around writing your bio.

I wanted to share it because I think it’s a great example of a few things . . .

First of all, it’s a super cool format – having things be handdrawn and mixed with photos.

Second of all, I think it has a very important lesson in it about achieving financial sustainability and a mistake that a lot of people, myself included, have made.

Thirdly, these kinds of videos can be a great way for your clients to meet and get to know you. What I love is the story she shares in the beginning about her struggle and how her business came to be. It’s so relatable and honest. I totally felt for her. The story made her immediately much more human and warm. The tone was slow, not hyped up, not trying to ‘convince me’ of anything. Just some honest sharing and story telling.

Here’s my only critique (in case you’re thinking about doing a video like this).

After a minute or two I found myself wondering, ‘What’s in it for me?’ Was this just going to be a video of Nancy sharing her story or would it be something that would help me. I would have loved to see it be a bit clearer. If this was a video for her bio or ‘about me’ page, that’s perfect.

If it’s going to be more of a ‘viral’ video she’d hope people might spread around I’d love to see it start with ‘Hi there, my name is Nancy Juetten and, in this short video, you’re going to learn three critical lessons about growing your business, things I wish I’d done when I started.’ That kind of thing.

 

About Tad

  • Nancy Juetten

    Hi Tad,

    Thanks so much for the comments about the video. Glad you liked it, and your point about how it could have been better is a good one. This is one of those “take imperfect action and keep moving forward” kind of projects. So, the next time I do something like this, you can count on me taking another step forward along the path to mastery. It’s such a journey, and there is always so much to learn. And I keep moving forward — sometimes step by step and sometimes in a leaps and bounds kind of way. It’s all good!

    And, if anyone wants help creating a video like this, Brad Tollefson of VLST Media is the video wizard who worked his magic for me in this case. He’s a joy to work with in every way. I recommend him without hesitation!

  • http://marketingforhippies.com Tad Hargrave

    aha! thank you for the lead. i was wondering about who did it for you. i think it’s super cool. where are you using it?