I just saw this video from my colleague Nancy Juetten. She’s someone I’ve featured on my blog a number of times, especially around writing your bio.

I wanted to share it because I think it’s a great example of a few things . . .

First of all, it’s a super cool format – having things be handdrawn and mixed with photos.

Second of all, I think it has a very important lesson in it about achieving financial sustainability and a mistake that a lot of people, myself included, have made.

Thirdly, these kinds of videos can be a great way for your clients to meet and get to know you. What I love is the story she shares in the beginning about her struggle and how her business came to be. It’s so relatable and honest. I totally felt for her. The story made her immediately much more human and warm. The tone was slow, not hyped up, not trying to ‘convince me’ of anything. Just some honest sharing and story telling.

Here’s my only critique (in case you’re thinking about doing a video like this).

After a minute or two I found myself wondering, ‘What’s in it for me?’ Was this just going to be a video of Nancy sharing her story or would it be something that would help me. I would have loved to see it be a bit clearer. If this was a video for her bio or ‘about me’ page, that’s perfect.

If it’s going to be more of a ‘viral’ video she’d hope people might spread around I’d love to see it start with ‘Hi there, my name is Nancy Juetten and, in this short video, you’re going to learn three critical lessons about growing your business, things I wish I’d done when I started.’ That kind of thing.

 

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