How to Identify Your Own Message

Don’t market yourself, market your message.

Sounds nice, but how do you identify what your message even is.

The first thing is to understand what a message is, know why it’s important and what kinds of messages there are.

Then you need to do some inner reflection. The questions below are meant to help you with that.

This is all a new idea for me, this idea of marketing your message, but here are my initial thoughts on how you identify your message.

I strongly recommend that you do this both on your own but also with a friend who’s willing to interview you on each of these questions. I’d recommend they ask you each question at least five times to go deeper and deeper into what’s true for you. 

1. Directional Messages – What You Should Do: 

Fill in the blanks: “The best way to achieve ______ (goal) is _________ (approach).”

What matters most when working to achieve the result your clients are craving?

If you could just say three words to the people you most want to help and they’d instantly ‘get it’ – what would those three words be?

2. Messages of Possibility:

What do you see as possible that others don’t? What do your people see as impossible that isn’t?

__________ can be ____________ (e.g. niching can be easy, marketing can be warm and honest)

__________ doesn’t need to be ____________ (it doesn’t need to be this way, relationships don’t need to painful)

3. Messages of Reality:

What’s the tough love, ‘real talk’, wake up call that your people need to hear to snap them out of it?

Where are you people’s expectations wildly out of whack with reality? What are the expectations they should just let go of entirely.

What are your people missing that prevents them from succeeding?

4. Messages of Necessity: “We need to . . .”

What do you think is required of your people, or the world, to really create what we want?

What’s the work that hasn’t been done that needs to be done?

5. New Idea Messages:

What’s the new, contrarian, out of the box idea you have that might blow people’s minds if they heard it?

6. Reframing Messages:

What’s something that your people are most ashamed of that you actually see as a potential strength or resource for them?

7. Other questions to ask yourself to identify your message:

If you could go back in time, what’s the message you want to give the earlier version of yourself – what’s the message that would have made the biggest difference for you to hear?

What do you know about being human that, once you really understood it, made it easier?

What are you daring your clients to try?

Having lived through your story, and knowing the issues you most want to help these people with – what is the one message you MOST want the world to hear?

What are your favourite proverbs, maxims and aphorisms and quotes? Which ones do you keep coming back to that most deeply resonate with you? Might these hold a key to your message?

What’s the truth about the nature of the problems they currently face?

What’s the truth about what it will take to get what they want?

About Tad

  • http://www.lifeinshape.co.uk/ Mark Leruste

    Great exercise! So much juicy material to draw from it. Interestingly enough, the one about “tough love” was really helpful. Because what came up for me was “you don’t want it bad enough”. As in “you say you want to do something that matters and you want to get in shape in the process, but are you likely to give up when things get tough”. Also the biggest message that came out of this one was fear. Don’t let fear stop you on your journey. Because i spent a big chunk of my live living in fear and as a result let circumstances dictate what my life should be.

  • http://marketingforhippies.com Tad Hargrave

    nice! tough love!

  • http://www.thebravehearted.ch Diana Malerba

    What a great post Tad! You should include this in the niching spiral course!
    I did it with my message and here’s the result:

    1. The best way to achieve your dreams is to get past low self-confidence and an unsupportive mindset.
    2. If you want to achieve your dreams and feel fulfilled, self-confidence is what matters most.
    3. Confidence is what distinguishes those who imagine from those who achieve.
    4. You can achieve anything you want, if you believe you can.
    5. Achieving your dreams can be easier than you think, if you have self-confidence to support you.
    6. Achieving your purpose doesn’t need to be a constant self-doubt exercise.
    7. If you’re working hard to achieve your goals and still getting nowhere, low self-confidence could be the obstacle.
    8. Thinking that you can become confident in everything you do is not only unrealistic, but also a waste of energy. You only need to become confident in what matters to you.
    9. Perfectionism is the real obstacle to self-confidence. If you’re willing to accept yourself and quit an unsupportive mindset, you’ll achieve self-confidence faster than you think.
    10. If you don’t believe in yourself, you can’t feel confident and legitimate in what you do. This is the real obstacle to any kind of success.
    11. If you don’t believe you deserve it, you’ll never get it.
    12. Stop trying to be perfect and start being yourself. It’s the fastest way to achieve your dreams.
    13. You can be good if you are willing to drop the enough.
    14. You don’t need to work more to achieve your dreams, you just need to work on the right thing. Start working on self-confidence instead of trying to work on anything else.
    15. There’re many ways to get where you want to be. And all of them include self-confidence.
    16. If you want to achieve your dreams, a supportive mindset is all you need. The rest is pure logistic.
    17. If you want to overcome low self-confidence, stop avoiding working on it. It doesn’t solve itself. But you can solve it, you just need to make a decision.

  • http://marketingforhippies.com Tad Hargrave

    i love this! how is it feeling to have written this all out?

  • http://www.thebravehearted.ch Diana Malerba

    It feels great! It’s a super useful exercise and now I have some pieces of content to integrate in my website! This + the article “Where to Use What You Come Up With in The Niching Spiral” are great together!